Immersive experiences across beauty, food and technology set to debut at this year's Kentucky Derby®
LOUISVILLE, Ky., April 23, 2026 /PRNewswire/ -- Churchill Downs Racetrack ("Churchill Downs") today announced a dynamic lineup of onsite activations taking place at the 152nd Kentucky Derby® from new and returning partners. Spanning a diverse range of fan-focused categories, this year's collaborations underscore Churchill Downs' commitment to delivering experiential partnerships to entertain and engage guests throughout Derby Weekend.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^a_ea`cc^z6?EF4<J0s6C3J0{@8@0'`]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAmQuC@> E96 >@>6?E s6C3J (66< 8F6DED H2=< E9C@F89 @FC 82E6D[ E@ E96 E:>6 E96J =62G6 27E6C E96 7:?2= C246[ H6 H2?E E@ 6?DFC6 >6>@C23=6[ :?E6C24E:G6 6IA6C:6?46D 2E 6G6CJ E@F49A@:?E[Q D2:5 r2D6J #2>286[ D6?:@C >2C<6E:?8 2?5 A2CE?6CD9:AD 4@?DF=E2?E 7@C r9FC49:== s@H?D #246EC24<] Q%9:D J62CVD DE23=6 @7 A2CE?6CD 2==@HD FD E@ 4@??64E H:E9 72?D :? H2JD E92E 2=:8? H:E9 E96:C 6G@=G:?8 :?E6C6DED[ H9:=6 DE2J:?8 ECF6 E@ E96 DA:C:E 2?5 =:G:?8 EC25:E:@? @7 E96 z6?EF4<J s6C3J]Qk^Am
kAmkDEC@?8m(92E E@ tIA64E 2E %9:D *62CVD z6?EF4<J s6C3Jk^DEC@?8mk^Am
kAmr9FC49:== s@H?D H6=4@>6D ?6H A2CE?6CD9:AD 24C@DD 362FEJ[ 7@@5 2?5 36G6C286[ 2?5 E649?@=@8J[ 6249 3C:?8:?8 F?:BF6 255:E:@?D E@ 9@H 8F6DED D66 2?5 766= E96:C s6C3J 6IA6C:6?46]k^Am
kAmkDEC@?8m$:8?2EFC6 !2CE?6CDk^DEC@?8mk^Am
kF= EJA6lQ5:D4Qmk=:mkDEC@?8m(@@57@C5 #6D6CG6k^DEC@?8m[ kDEC@?8m{@?8:?6Dk^DEC@?8m[ kDEC@?8mu@C5[ $p!k^DEC@?8m 2?5 kDEC@?8m%H:?$A:C6Dk^DEC@?8m 2== C6EFC? 2D $:8?2EFC6 !2CE?6CD E@ DFAA@CE E96 `dakDFAm?5k^DFAm s6C3J[ 762EFC:?8 AC6>:6C 24E:G2E:@?D 2?5 6IA6C:6?46D E9C@F89@FE r9FC49:== s@H?D]kF= EJA6lQ5:D4Qmk=:mkDEC@?8m(@@57@C5 #6D6CG6k^DEC@?8m C6EFC?D H:E9 :ED Sd[___ |:?E yF=6A E6?E[ @776C:?8 2? F?A2C2==6=65 =FIFCJ 4@4<E2:= 6IA6C:6?46]k^=:mk=:mkDEC@?8m{@?8:?6Dk^DEC@?8m C6EFC?D H:E9 2? 6=6G2E65 D9@AA:?8 6IA6C:6?46[ 3C:?8:?8 :ED 6IBF:D:E6 =:?6FA @7 H2E496D 5:C64E=J E@ 72?D E@ 3C@HD6 :? E96 %FC7 r=F3]k^=:mk=:mkDEC@?8mu@C5k^DEC@?8m C6EFC?D H:E9 2 5:DA=2J 762EFC:?8 2 C6A=:42 @7 w6?CJ u@C5VD 9:DE@C:4 `h_` C246 42C 2?5 E96 qC@?4@ #2AE@C ce__] vF6DED 42? 2=D@ 6?E6C 7@C 2 492?46 E@ H:? 2 a_ae qC@?4@ #2AE@C q25=2?5D $&' @C 2 EC:A E@ E96 `dbC5 z6?EF4<J s6C3J]k^=:mk=:mkDEC@?8m$p!k^DEC@?8m C6EFC?D 2D ~77:4:2= %649?@=@8J !2CE?6C[ A@H6C:?8 r9FC49:== s@H?D H:E9 px 4=@F5 t#! E@ 6?23=6 D>2CE6C[ >@C6 4@??64E65 @A6C2E:@?D H:E9 C62=\E:>6 :?D:89ED]k^=:mk=:mkDEC@?8m%H:?$A:C6D[k^DEC@?8m E96 ~77:4:2= kDA2?mq6EE:?8k^DA2?m !2CE?6C[ H:== 92G6 6I4=FD:G6 @776CD 2== s6C3J (66<[ :?4=F5:?8 E96 S`_ q6E q24<[ H96C6 A=2J6CD H9@ @AE\:? @?=:?6 @C :? E96 2AA H:== C646:G6 E96:C 36E 324< FA E@ S`_ :7 E96:C 9@CD6 7:?:D96D a?5 @C bC5 :? 6=:8:3=6 C246D 2E r9FC49:== s@H?D] k^=:mk^F=mk^=:mk^F=m
kAmkDEC@?8m}6H 2?5 #6EFC?:?8 !2CE?6C tIA6C:6?46Dk^DEC@?8mk^Am
kF= EJA6lQ5:D4Qmk=:mkDEC@?8m{V~Cé2= !2C:Dk^DEC@?8m >2<6D 9:DE@CJ 2D r9FC49:== s@H?DV :?2F8FC2= q62FEJ !2CE?6C] pD AC6D6?E:?8 DA@?D@C @7 E96 vC66? #@@>[ {V~Cé2= !2C:D H:== @776C @?\D:E6 >2<6FA E@F49\FAD 7@C 8F6DED :? E96 DA246 2?5 46CE2:? 5:?:?8 =@42E:@?D[ 2D H6== 2D 4@>A=:>6?E2CJ D2>A=6D 2E E96:C 24E:G2E:@? :? E96 !255@4< !=2K2 E@ 96=A 2EE6?566D =@@< 2?5 766= V(@CE9 :EV] {V~Cé2= H:== 2=D@ 36 E96 AC6D6?E:?8 A2CE?6C @7 E96 Q$EJ=6 F?56C E96 $A:C6DQ 72D9:@? 4@?E6DE[ H96C6 E96 H:??6CD H:== C646:G6 {V~C62= !2C:D AC:K6D 2?5 E:4<6ED E@ ?6IE J62CVD C246D]k^=:mk=:mkDEC@?8m~=5 u@C6DE6Ck^DEC@?8m C6EFC?D H:E9 :ED :4@?:4 |:?E yF=6A[ @77:4:2= 4@4<E2:= @7 E96 z6?EF4<J s6C3J[ 2?5 ?6H E9:D J62C[ ~=5 u@C6DE6C H:== 2=D@ 563FE 2 ?6H 4@4<E2:=[ E96 !6C764E2[ 2E E96:C 7@@EAC:?E 32CD[ H9:49 :?4=F56D A:?62AA=6 ;F:46[ 8:?86C 366C 2?5 ~=5 u@C6DE6C 3@FC3@?]k^=:mk=:mkDEC@?8mw6CC25FC2k^DEC@?8m C6EFC?D H:E9 :ED @77:4:2= 4@4<E2:=[ E96 w@CD6D9@6 |2C82C:E2] %96 3C2?5 H:== 2=D@ 36 4@==23@C2E:?8 H:E9 " |:I6CD @? 2 ?6H EC24<H:56 4@4<E2:= 762EFC:?8 w6CC25FC2 C6A@D25@[ E96 !255@4< !2=@>2]k^=:mk=:mkDEC@?8mw2==>2C< k^DEC@?8mH:== 3C:?8 Qz6?EF4<J #@D6D[Q :ED ?6H 7:=> 563FE:?8 @? s6C3J s2J[ E@ E96 C62=\=:76 C246EC24<] u2?D 42? A@D6 H:E9 E96 =:76\D:K6 9@CD6D9@6 762EFC65 @? E96 EC2:=6C A@DE6C 7@C E96:C @H? >@G:6 >@>6?E]k^=:mk=:mkDEC@?8mvC26E6CVD x46 rC62>k^DEC@?8m >2<6D :ED 7:CDE 2AA62C2?46 2E r9FC49:== s@H?D H:E9 2 3C2?565 ECF4< ?62C E96 r=F39@FD6 v2E6[ D92C:?8 D2>A=6D @7 :ED uC6?49 !@E :46 4C62>] s6C3J 8F6DED 42? E2DE6 7:G6 7=2G@CD[ :?4=F5:?8 E96 D:8?2EFC6 q=24< #2DA36CCJ r9:A 2?5 q24<DEC6E49 q@FC3@? r96CCJ[ 2 ?6H z6?EF4<J s6C3J 3C2?565 7=2G@C H:E9 3@FC3@? :46 4C62>[ 3=24< 496CC:6D[ 2?5 AC2=:?6 A642?D]k^=:mk=:mkDEC@?8m#65 qF== k^DEC@?8mC6EFC?D E@ E96 x?7:6=5 762EFC:?8 2? 6IA2?565 D6=64E:@? @7 =@F?86 D62E:?8 2?5 2 D9256 E6?E[ @776C:?8 2? 25565 =2J6C @7 4@>7@CE H9:=6 72?D 6?;@J :ED ?6H6DE DF>>6C 65:E:@?]k^=:mk=:mkDEC@?8m|{qk^DEC@?8m H:== 9@DE 2? :?E6C24E:G6 A:E49 24E:G2E:@?[ H96C6 72?D H:== 36 492==6?865 E@ E6DE E96:C 72DE32== 2?5 EC24< E96:C E9C@H:?8 DA665 :? C62=\E:>6]k^=:mk=:mkDEC@?8m(}qpk^DEC@?8m H:== 3C:?8 2 E2DE6 @7 E96 =628F6VD C:D:?8 4F=EFC2= :?7=F6?46 E@ r9FC49:== s@H?D H:E9 2 36DA@<6 A9@E@ >@>6?E]k^=:mk=:mkDEC@?8mG:?6J2C5 G:?6D k^DEC@?8mC6EFC?D 2D E96 ~77:4:2= $EJ=6 @7 E96 z6?EF4<J s6C3J 2?5 H:== @FE7:E ?F>6C@FD @?\D:E6 >@3:=:EJ 2DD:DE2?46 G69:4=6D :? :ED D:8?2EFC6 3C2?5:?8[ 96=A:?8 r9FC49:== s@H?DV 2446DD:3=6 EC2?DA@CE2E:@? DE2?5 @FE :? @77:4:2= s6C3J DEJ=6] %96 3C2?5 H:== 2=D@ @?46 282:? 8:G6 @FE :ED 36=@G65 H92=6 92ED 2?5 =:>:E65 8:G62H2JD E@ 8F6DED :? E96 x?7:6=5]k^=:mk=:mkDEC@?8m%C24E@C q6G6C286 r@>A2?J k^DEC@?8mC6EFC?D H:E9 :ED C6EC@7:EE65 p:CDEC62> EC2:=6C[ :?G:E:?8 72?D E@ D:A @? 4@>A=:>6?E2CJ D6CG:?8D @7 :ED ?6H6DE 2AA=6 4:56C G:?682C\32D65[ DA2C<=:?8 72C>6CVD E@?:4 42==65 Qw2J>2<6C]Qk^=:mk=:mkDEC@?8m|:EDF3:D9: t=64EC:4 k^DEC@?8mA2CE?6CD H:E9 r9FC49:== s@H?D E@ FA8C256 :ED Qq:8 q@2C5Q D9@H42D:?8 E96 C246D 2?5 4@?E6?E 7C@> 2C@F?5 E96 EC24< 2== H66<6?5] %96 A2CE?6CD H:== 563FE 2 ?6H DECF4EFC6 E@E2=:?8 >@C6 E92? `d[___ DBF2C6 766E @7 {ts 5:DA=2J 2C62 E@ 5C2DE:42==J 6?92?46 E96 =:G6 G:6H:?8 6IA6C:6?46]k^=:mk=:mr9FC49:== s@H?D H:== DEC62>=:?6 E96 8F6DE ?2G:82E:@? ;@FC?6J H:E9 :ED ?6H 5:8:E2= H2J7:?5:?8 D@=FE:@?[ kDEC@?8m!p| $>2CE6C }2G:82E:@?k^DEC@?8m] pG2:=23=6 @? 3@E9 E96 r9FC49:== s@H?D 2AA 2?5 @?=:?6[ 8F6DED 42? 62D:=J >2?6FG6C E96:C H2J 7C@> E96:C D62E E@ 2?JH96C6 :? E96 724:=:EJ @C A2C<:?8 =@E E9C@F89 =:G6 G:CEF2= >2AD 2?5 EFC?\3J\EFC? 5:C64E:@?D]k^=:mk=:mkDEC@?8mz6?EF4<J !C@F5[ k^DEC@?8mE96 @77:4:2= 28C:4F=EFC2= >2C<6E:?8 3C2?5 @7 E96 r@>>@?H62=E9 @7 z6?EF4<J[ H:== 36 D9@H42D65 E9C@F89 z6?EF4<J 8C@H?[ 72C> 7C6D9 >6?F :E6>D 762EFC65 :? E96 s:C64E@CVD #@@> E9C@F89@FE E96 H66<]k^=:mk=:mp55:E:@?2==J 7@C E96 7:CDE E:>6[ kDEC@?8m3=62496CD :? E96 C65 42CA6E 2C62k^DEC@?8m H:== 36 D6E FA[ AC@G:5:?8 2 AC:>6 G:6H:?8 DA@E 7@C 72?D E@ ;@:? :? E96 6IA6C:6?46 2?5 4@>7@CE23=J H2E49 E96:C 72G@C:E6 46=63C:E:6D H2=< E96 C65 42CA6E $2EFC52J 27E6C?@@?]k^=:mk^F=m
More from this section
kAm%96 `dakDFAm?5k^DFAm z6?EF4<J s6C3JkDFAm®k^DFAm AC6D6?E65 3J (@@57@C5 #6D6CG6 H:== E2<6 A=246 @? $2EFC52J[ |2J a @? }qr 2?5 !624@4<]k^Am
kAm%96 `dakDFAm?5k^DFAm {@?8:?6D z6?EF4<J ~2<D H:== E2<6 A=246 @? uC:52J[ |2J `[ 3C@2542DE :? AC:>6E:>6 7@C E96 7:CDE E:>6 6G6C @? }qr 2?5 !624@4<]k^Am
kAm~77:4:2= z6?EF4<J s6C3JkDFAm®k^DFAm >6C492?5:D6 2?5 2446DD@C:6D 2C6 2G2:=23=6 @?=:?6 2E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcef`gcf\`U2>Aj9laab_eh`fbeU2>AjFl9EEATbpTauTauHHH]<6?EF4<J56C3JDE@C6]4@>TauU2>Aj2lHHH]z6?EF4<Js6C3J$E@C6]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]z6?EF4<Js6C3J$E@C6]4@>k^2m 2?5 E@ =62C? >@C6 23@FE E9:D J62CVD C246[ A=62D6 G:D:E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcef`gcf\`U2>Aj9lbhabacha`aU2>AjFl9EEATbpTauTauHHH]<6?EF4<J56C3J]4@>TauU2>Aj2lHHH]z6?EF4<Js6C3J]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]z6?EF4<Js6C3J]4@>k^2m]k^Am
kAmkDEC@?8mp3@FE E96 z6?EF4<J s6C3Jk^DEC@?8mk^Am
kAm%96 Sd >:==:@? z6?EF4<J s6C3J E2<6D A=246 @? E96 7:CDE $2EFC52J :? |2J 2E 9:DE@C:4 r9FC49:== s@H?D :? {@F:DG:==6[ zJ] x?2F8FC2E65 :? `gfd[ E96 =686?52CJ ` `^c\>:=6 C246 7@C b\J62C\@=5 %9@C@F893C65D :D E96 =@?86DE 4@?E:?F2==J 96=5 2??F2= DA@CE:?8 6G6?E :? }@CE9 p>6C:42 2?5 E96 7:CDE =68 @7 9@CD6 C24:?8VD %C:A=6 rC@H? D6C:6D] p=D@ <?@H? 2D Q%96 #F? 7@C E96 #@D6DkDFAm®k^DFAmQ 2?5 Q%96 |@DE tI4:E:?8 %H@ |:?FE6D :? $A@CED®[Q E96 z6?EF4<J s6C3J :D E96 >@DE 2EE6?565 9@CD6 C246 :? E96 ?2E:@?] %96 `da?5 z6?EF4<J s6C3J H:== E2<6 A=246 @? $2EFC52J[ |2J a[ a_ae] u@C >@C6 :?7@C>2E:@?[ A=62D6 G:D:E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcef`gcf\`U2>Aj9lbeg`bdgdhhU2>AjFl9EEADTbpTauTau6586]AC?6HDH:C6]4@>Tau4Tau=:?<TauTbuETbs_Tae=Tbs6?Tae@Tbsceb`cbc\`Tae9Tbsbca`a`adgTaeFTbs9EEATadbpTadauTadauHHH]<6?EF4<J56C3J]4@>TadauTae2TbsHHH]z6?EF4<Js6C3J]4@>U2>Aj2lHHH]z6?EF4<Js6C3J]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mHHH]z6?EF4<Js6C3J]4@>k^DEC@?8mk^2mk^Am
kAmkDEC@?8mp3@FE r9FC49:== s@H?D #246EC24<k^DEC@?8mk^Am
kAmr9FC49:== s@H?D #246EC24< WQrs#%QX[ E96 H@C=5VD >@DE =686?52CJ C246EC24<[ 92D 366? E96 9@>6 @7 %96 z6?EF4<J s6C3J[ E96 =@?86DE 4@?E:?F2==J 96=5 2??F2= DA@CE:?8 6G6?E :? E96 &?:E65 $E2E6D[ D:?46 `gfd] {@42E65 :? {@F:DG:==6[ rs#% 762EFC6D 2 D6C:6D @7 E96>65 C246 52JD 5FC:?8 s6C3J (66<[ :?4=F5:?8 E96 z6?EF4<J ~2<D[ 2?5 4@?5F4ED %9@C@F893C65 9@CD6 C24:?8 5FC:?8 E9C66 C246 >66ED :? E96 $AC:?8[ $6AE6>36C[ 2?5 E96 u2==] rs#% :D =@42E65 @? `fd 24C6D 2?5 92D 2 @?6\>:=6 5:CE EC24<[ 2 f^g\>:=6 EFC7 EC24<[ 2 DE23=:?8 2C62[ 2?5 AC@G:56D D62E:?8 7@C 2AAC@I:>2E6=J e_[___ 8F6DED] %96 DE23=6 2C62 92D 32C?D DF77:4:6?E E@ 244@>>@52E6 `[c__ 9@CD6D 2?5 2 ``c\C@@> 5@C>:E@CJ 7@C 324<DEC6E49 A6CD@??6=] rs#% 2=D@ 92D 2 J62C\C@F?5 D:>F=42DE H286C:?8 724:=:EJ] kDEC@?8mk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcef`gcf\`U2>Aj9l`fggb`ahdfU2>AjFl9EEADTbpTauTauHHH]49FC49:==5@H?D]4@>TauU2>Aj2lHHH]r9FC49:==s@H?D]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]r9FC49:==s@H?D]4@>k^2mk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcef`gcf\`U2>Aj9l`d`gae_ebeU2>AjFl9EEADTbpTauTau4a`a]?6ETau4Tau=:?<TauTbuETbs_Tae=Tbs6?Tae@Tbsc`bfabg\`Tae9Tbshddac_eaeTaeFTbs9EEADTadbpTadauTadauHHH]49FC49:==5@H?D]4@>TadauTae2TbsHHH]r9FC49:==s@H?D]4@>U2>Aj2l]Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm]k^2mk^DEC@?8m k^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l}*ca_gbU2>AjD5la_ae\_c\abQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^49FC49:==\5@H?D\F?G6:=D\?6H\2?5\6IA2?565\3C2?5\A2CE?6CD9:AD\7FCE96C\6=6G2E:?8\E96\72?\;@FC?6J\2E\E96\`da?5\CF?\7@C\E96\C@D6D\b_afd`ffh]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^49FC49:==\5@H?D\F?G6:=D\?6H\2?5\6IA2?565\3C2?5\A2CE?6CD9:AD\7FCE96C\6=6G2E:?8\E96\72?\;@FC?6J\2E\E96\`da?5\CF?\7@C\E96\C@D6D\b_afd`ffh]9E>=k^2mk^Am
kAm$~&#rt r9FC49:== s@H?D #246EC24<k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l}*ca_gbU2>Aj%C2?D>:DD:@?0x5la_ae_cab`___!#0}t($0&$!#00000}*ca_gbU2>Ajs2E6x5la_ae_cabQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
