Family-focused brand to sponsor Owens' return to the track and bring fans behind the scenes with exclusive content and giveaways
SCOTTSDALE, Ariz., April 21, 2026 /PRNewswire/ -- Wave Kidsâ„¢, the world's first lifestyle kids beverage brand, is proud to announce its official partnership with NASCAR driver Alli Owens. The partnership will kick off at the 2026 ARCA Menards Series Event #4 at Talladega Superspeedway in Talladega, Alabama, on April 25, 2026.
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