The "Sidequest Summer Streamathon" Brought Joey Bada$$, RAUD, Abdul Carter, Arvelle Reese, D'Angelo Ponds and a Star-Studded Cast of Creators, Athletes and Streamers Together for 24 Hours — With Sneakers Given Away Live All Day
NEW YORK, Aug. 6, 2026 /PRNewswire/ -- Complex and adidas did something the two companies had never done together before: on July 31, they ran 24 straight hours of live, unscripted programming, anchored by Complex's own on-air talent, to launch the new Hyperboost Euphoria. The premise behind the day: Hyperboost Euphoria is built for a generation that sees life as an ongoing series of discoveries—moving seamlessly between digital and physical worlds, pursuing new experiences, communities, and passions, and dressing for wherever those side quests take them.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkA E:E=6lQr~|!{t) p}s psxsp$ !&{{ ~uu ux#$%\t't# ac\w~&# {x't\$%#tp| %pzt~'t# %~ {p&}rw %wt }t( w*!t#q~~$% t&!w~#xpQmk:7C2>6 :5lQ!=2J|65:20`Q DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$`hechcc^r@>A=6I\':56@]>Acn:5l~pagagffbQ H:5E9lQde_Q 96:89ElQbadQ 7C2>63@C56ClQ_Q D4C@==:?8lQ?@Q ?2>6lQ!=2J|65:20`Qmk^:7C2>6mk^Amk^5:Gm
kAmr2==65 E96 Q$:56BF6DE $F>>6C $EC62>2E9@?[Q E96 3C@2542DE 7@==@H65 r@>A=6I 9@DEk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcfcf_aa\`U2>Aj9la`_f_ahdefU2>AjFl9EEADTbpTauTauHHH]:?DE28C2>]4@>TauD2:?E]C@K6TauTbu9=Tbs6?U2>Aj2lTraTp_Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm k^2mk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcfcf_aa\`U2>Aj9lbe`ccg`faU2>AjFl9EEADTbpTauTauHHH]:?DE28C2>]4@>TauD2:?E]C@K6TauTbu9=Tbs6?U2>Aj2ly@C52?Z#@D6Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmy@C52? #@D6k^2m 2?5 %H:E49 DEC62>6C[ *@F%F36C 2?5 6?E6CE2:?6Ck2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcfcf_aa\`U2>Aj9lc`b_ddh_efU2>AjFl9EEADTbpTauTauHHH]:?DE28C2>]4@>TauC2F5I866KTauTbu9=Tbs6?U2>Aj2lTraTp_Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm k^2mk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcfcf_aa\`U2>Aj9leh`ehgdgaU2>AjFl9EEADTbpTauTauHHH]:?DE28C2>]4@>TauC2F5I866KTauTbu9=Tbs6?U2>Aj2l#p&sQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm#p&sk^2m E9C@F89 2 7F== 52J 2?5 ?:89E 24C@DD }6H *@C< r:EJ]k^Am
kAm$FCAC:D6 2AA62C2?46D 7C@> k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcfcf_aa\`U2>Aj9ldh``ehd`fU2>AjFl9EEADTbpTauTauHHH]:?DE28C2>]4@>Tau;@6J3252DDTauTbu9=Tbs6?U2>Aj2ly@6JZq252TacTacZQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmy@6J q252SSk^2m DE@AA65 E96 3C@2542DE :? :ED EC24<D 2?5 3642>6 E96 3:886DE >@>6?ED @7 E96 6?E:C6 ac 9@FCD[ 2=@?8D:56 D?62<6C 8:G62H2JD E9C@F89@FE E96 52J 2?5 F?A=2??65 CF?\:?D H:E9 2E9=6E6D 2?5 4C62E@CD E92E <6AE 72?D =@4<65 :? 2?5 6?82865 :? C62= E:>6]k^Am
kAm~G6C E96 4@FCD6 @7 E96 ac 9@FCDik^Am
kF= EJA6lQ5:D4Qmk=:my@6J q252SSVD G:D:ED 86?6C2E65 E96 9:896DE\A6C7@C>:?8 D@4:2= 4@?E6?E @7 E96 H66<6?5 2?5 3642>6 E96 DEC62>VD >@DE E2=<65\23@FE >@>6?E]k^=:mk=:m#62=\E:>6 D@4:2= 4=:AA:?8 2>A=:7:65 <6J =:G6DEC62> >@>6?ED[ 6IE6?5:?8 E96 4@?G6CD2E:@? H6== 36J@?5 E96 =:G6 3C@2542DE]k^=:mk=:m$?62<6C 8:G62H2JD 7F6=65 4@>>F?:EJ A2CE:4:A2E:@? 2?5 6?4@FC2865 C6A62E EF?6\:? E9C@F89@FE E96 6G6?E]k^=:mk=:m%96 4C6H >256 2 DE@A 2E =686?52CJ ;6H6=CJ 56D:8?6C vC68 *F?2VD $@9@ DE@C6]k^=:mk=:mv:2?ED A=2J6CD p35F= r2CE6C 2?5 pCG6==6 #66D6 2?5 y6ED A=2J6C sVp?86=@ !@?5D >256 2AA62C2?46D]k^=:mk^F=m
kAm%96 ac\9@FC DEC62> 3642>6 E96 R` 9:896DE G:6H65 r@>A=6I A2CE?6CD9:AD =:G6DEC62> @7 a_ae 2?5 E96 9:896DE\A6C7@C>:?8 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcfcf_aa\`U2>Aj9lhf_bha`U2>AjFl9EEADTbpTauTauHHH]:?DE28C2>]4@>Tau4@>A=6ID?62<6CDTauTbu9=Tbs6?U2>Aj2lTc_r@>A=6ID?62<6CDQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmor@>A=6ID?62<6CDk^2m =:G6DEC62> 6G6C[ 56=:G6C:?8 ``]acT 4F>F=2E:G6 6?8286>6?E 24C@DD 762EFC65 x?DE28C2> 4@?E6?E[ Za[e_fT 8C@HE9 @G6C E96 25:52D I r@>A=6I }qp p==\$E2C (66<6?5 =:G6DEC62>[ 2?5 :?4C62D65 *@F%F36 G:6H6CD9:A]k^Am
kAm%9C@F89@FE E96 3C@2542DE[ &$\32D65 G:6H6CD 4@>A6E65 7@C C62= A2:CD @7 E96 wJA6C3@@DE tFA9@C:2 E9C@F89 =:G6 EC:G:2 2?5 AC65:4E:@?D E:65 E@ H92E H2D 92AA6?:?8 @? D4C66? :? C62= E:>6 — ?@ AFC492D6 ?646DD2CJ] x? E@E2=[ be A2:CD H6C6 8:G6? 2H2J =:G6 E9C@F89@FE E96 52J]k^Am
kAmQ25:52D 92D 366? 2 72?E2DE:4 A2CE?6C[ 2?5 H6 H6C6 6I4:E65 E@ 3C:?8 @FC 2F5:6?46D E@86E96C 2C@F?5 E96 =2F?49 @7 E96 wJA6C3@@DE tFA9@C:2[Q D2:5 |:<6 %C6DG2?E[ tI64FE:G6 ':46 !C6D:56?E[ qC2?5 !2CE?6CD9:AD[ r@>A=6I] Qr@>A=6IVD 2F5:6?46 =:G6D 2E E96 :?E6CD64E:@? @7 D@ >2?J 4@?DF>6C A2DD:@? A@:?ED[ H9:49 >256 E9:D E96 A6C764E H2J E@ 42AEFC6 E92E 6?6C8J — @A6C2E:?8 E96 H2J @FC 2F5:6?46 24EF2==J =:G6Di F?D4C:AE65[ 2=H2JD >@G:?8[ 2=H2JD 7:?5:?8 E96 ?6IE E9:?8] u2?D H9@ EF?65 :? 6IA6C:6?465 E96 wJA6C3@@DE tFA9@C:2 2D E96 6G6CJ52J =:76DEJ=6 D9@6 7@C 2 86?6C2E:@? E92E :D 2=H2JD >@G:?8[ 4@??64E:?8[ 2?5 5:D4@G6C:?8 E96 ?6IE]Qk^Am
kAmkDEC@?8mpq~&% r~|!{t)k^DEC@?8mk^Am
kAmr@>A=6I :D E96 567:?:E:G6 A=2E7@C> 7@C 8=@32= J@FE9 4F=EFC6 2?5 >FD:4 =:76DEJ=6[ D62>=6DD=J :?E68C2E:?8 4FEE:?8\6586 4@?E6?E[ 4@>>6C46 2?5 =:G6 6IA6C:6?46D H:E9 F?A2C2==6=65 D42=6]k^Am
kAm(96E96C E9C@F89 G:56@[ =@?8\7@C> E6IE[ @C D@4:2= >65:2[ r@>A=6I E6==D DE@C:6D @7 DEC66EH62C 2?5 DEJ=6[ >FD:4[ DA@CED[ 2CE 2?5 36J@?5] xED 4@?E6?E 6?8286D :? 2 5J?2>:4 4@?G6CD2E:@? H:E9 E96 2F5:6?46[ C67=64E:?8 2?5 D92A:?8 E96 K6:E86:DE @7 4@?G6C86?46 4F=EFC6]k^Am
kAmp A@H6C7F= >65:2 ;F886C?2FE A2:C65 H:E9 2 4FC2E65 >2C<6EA=246[ r@>A=6I :D C6567:?:?8 E96 H2J 72?D :?E6C24E H:E9 E96:C 72G@C:E6 3C2?5D 2?5 2CE:DED 2?5 C6D92A:?8 E96 7FEFC6 @7 5:8:E2= 4F=EFC6 2?5 4@>>6C46] r@>A=6IVD DEC2E68:4 A2CE?6CD9:A H:E9 &?:G6CD2= |FD:4 vC@FA H:== 56=:G6C F?A2C2==6=65 6IA6C:6?46D 2?5 6I4=FD:G6 4@==23@C2E:@?D E@ A2DD:@?2E6 >FD:4 72?D]k^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l}*a_dchU2>AjD5la_ae\_g\_eQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^4@>A=6I\2?5\25:52D\AF==\@77\7:CDE\6G6C\ac\9@FC\=:G6\DEC62>\E2<6@G6C\E@\=2F?49\E96\?6H\9JA6C3@@DE\6FA9@C:2\b_agcchgg]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^4@>A=6I\2?5\25:52D\AF==\@77\7:CDE\6G6C\ac\9@FC\=:G6\DEC62>\E2<6@G6C\E@\=2F?49\E96\?6H\9JA6C3@@DE\6FA9@C:2\b_agcchgg]9E>=k^2mk^Am
kAm$~&#rt r@>A=6Ik^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l}*a_dchU2>Aj%C2?D>:DD:@?0x5la_ae_g_e_h`f!#0}t($0&$!#00000}*a_dchU2>Ajs2E6x5la_ae_g_eQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
