Six-country survey finds 26% of sports fans frequently unable to determine where to watch specific games amid fragmentation across channels and services
NEW YORK, Sept. 1, 2026 /PRNewswire/ -- Gracenote, Nielsen's content intelligence business, today released its 2026 global sports fan report, "Home Screen Advantage." The study highlights a stark paradox in sports viewing: Fans benefit from more programming choices, yet fragmentation across channels and services has made the live events they care about harder to find. Twenty-six percent of respondents say they are always or often unable to identify which channel or service carries a specific event. The TV home screen could be part of the solution: 85% want it to display upcoming games and competitions for their favorite teams and leagues, along with where-to-watch information.
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