Heineken 0.0 Reactivates Tickets from Serena Williams' Past US Opens to Reunite Her Biggest Fans at This Year's Tournament
WHITE PLAINS, N.Y., Aug. 3, 2026 /PRNewswire-HISPANIC PR WIRE/ -- Heineken®—the internationally renowned brand built on creating a more refreshing social life — is bringing a completely new approach to fan connection this summer. Whether it be music, movies or sport — only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams' biggest fans together by re-activating her past tickets for this year's US Open.
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