QINGDAO, China, April 21, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, today marks the 50-day countdown to the FIFA World Cup 2026™ with the launch of its global campaign. As a three-time FIFA World Cup official sponsor—having first partnered with FIFA in 2018 and continuing in 2022—Hisense once again leverages the world's biggest sporting stage to spotlight a new generation of flagship products designed to elevate how fans watch, live, and connect.
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