- Hyundai Motor unveils "Next Starts Now" global campaign film featuring Son Heung-min and Boston Dynamics' Atlas
- Five rising football talents spotlighted as symbols of the next generation shaping the future of the sport
- Campaign highlights convergence of human potential and robotics innovation on a global stage as part of the FIFA World Cup 2026™ platform
SEOUL, South Korea, June 1, 2026 /PRNewswire/ -- Hyundai Motor Company today unveiled its FIFA World Cup 2026™ global campaign film "Next Starts Now". The 60-second cinematic brand film features next-generation football (soccer) talents alongside Son Heung-min and Boston Dynamics' Atlas® robot.
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