New generative AI and agentic capabilities help fans explore 50+ years of Masters history and gain deeper insight into every shot during the Tournament
ARMONK, N.Y., March 23, 2026 /PRNewswire/ -- IBM (NYSE: IBM) and the Masters Tournament today announced new and enhanced digital fan features now available on the award-winning Masters digital platforms. The watsonx AI-powered capabilities – the latest in a 30-year collaboration between IBM and the Masters – are designed to bring the rich history and on-course excitement of the Tournament to life for millions of golf fans around the world.
k5:G :5lQAC?:05GAC?6;A8bbfh=67EQ 5:ClQ=ECQ DEJ=6lQH:5E9i `__Tj E6IE\2=:8?i =67EjQmk^5:Gm
kAmkDEC@?8mx?EC@5F4:?8 |2DE6CD '2F=E $62C49 H:E9 H2ED@?Ik^DEC@?8mk^Am
kAm%96 k2 9C67lQ9EEADi^^HHH]>2DE6CD]4@>^6?0&$^G2F=E^:?56I]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm|2DE6CD '2F=Ek^2m G:56@ 2C49:G6 92D 366? EC2?D7@C>65 :?E@ 2? :?E6C24E:G6 6IA6C:6?46[ 6?23=:?8 72?D H@C=5H:56 E@ 6IA=@C6 @G6C d_ J62CD @7 |2DE6CD %@FC?2>6?E 7:?2= C@F?5 3C@2542DED E9C@F89 D:>A=6[ 4@?G6CD2E:@?\DEJ=6 AC@>AED] p DJDE6> @7 px 286?ED – A@H6C65 3J DA64:2=:K65 D@=FE:@?D[ :?4=F5:?8 xq|VD k2 9C67lQ9EEADi^^HHH]:3>]4@>^8C2?:E6Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmvC2?:E6 D>2== =2?8F286 >@56=D W${|Xk^2m 2?5 286?E:4 px A=2E7@C> k2 9C67lQ9EEADi^^HHH]:3>]4@>^AC@5F4ED^H2ED@?I\@C496DEC2E6n=?<l7=2E:E6>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmH2ED@?I ~C496DEC2E6k^2m – 3F:=E E@ :?DE2?E=J 7:?5 AC64:D6 4=:AD H:E9:? 7F==\=6?8E9 C6A=2JD[ >2<:?8 :E 62DJ 2?5 7F? E@ 7:?5 J@FC 72G@C:E6D @C C6=:G6 E96 %@FC?2>6?EVD 8C62E6DE[ >@DE :4@?:4 >@>6?ED]k^Am
kAm|2DE6CD '2F=E $62C49 :D 3F:=E H:E9 @AE:42= 492C24E6C C64@8?:E:@?[ DA6649\E@\E6IE EC2?D4C:AE:@? @7 3C@2542DE 4@>>6?E2CJ 2?5 D46?6 56E64E:@? E@ 2?2=JK6 7@@E286] %96 |2DE6CDV G2DE 9:DE@C:42= 52E232D6 :D FE:=:K65 E@ 56=:G6C >6E252E2 @? 6249 4=:A[ :?4=F5:?8 C6DF=ED 52E:?8 324< E@ `heg[ 2D H6== 2D :?5:G:5F2= DEC@<6 52E2 DE2CE:?8 :? a_`d]Â k^Am
kAmkDEC@?8m}6H=J t?92?465 Vw@=6 x?D:89EDVk^DEC@?8mk^Am
kAm#6EFC?:?8 7@C :ED E9:C5 J62C[ px\A@H6C65 w@=6 x?D:89ED H:== AC@G:56 72?D H:E9 >@C6 :?D:89ED 7@C 8C62E6C 244FC24J 2C@F?5 6G6CJ D9@E E2<6? 3J 6G6CJ A=2J6C @? 6G6CJ 9@=6 5FC:?8 E96 |2DE6CD] %96 ?6H=J 6?92?465 762EFC6 4@>3:?6D @?\4@FCD6 G:DF2=D H:E9 52E2\5C:G6? :?D:89ED – DF49 2D 9:DE@C:42= D4@C:?8 AC@323:=:E:6D 2?5 4@?E6IEF2= A6C7@C>2?46 EC6?5D – 96=A:?8 72?D 36EE6C F?56CDE2?5 9@H 6249 D9@E[ A@D:E:@? 2?5 564:D:@? :>A24ED @FE4@>6D] {686?52CJ 4255:6 2?5 4@>>6?E2E@C y:> Vq@?6DV |24<2J 25G:D65 E96 E62> 369:?5 E96 D@=FE:@?[ =6?5:?8 9:D 566A 6IA6CE:D6 2?5 7:CDE92?5 <?@H=6586 @7 @?6 @7 8@=7VD >@DE 4@>A=6I 4@FCD6D E@ 96=A 56=:G6C >@C6 244FC2E6[ 4@?E6IE\C:49 2?2=JD:D]k^Am
kAm%96 >@>6?E 2 32== 4@>6D E@ C6DE[ :ED 6I24E 4@@C5:?2E6D 2C6 42AEFC65 2?5 4@>A2C65 282:?DE 9:DE@C:42= 52E2 7@C E96 9@=6 =@42E:@?] (2ED@?I E96? 42=4F=2E6D E96 AC@323:=:E:6D @7 >2<:?8 2? 628=6[ 3:C5:6[ A2C[ 3@86J @C >@C6 2?5 86?6C2E6D 2? :?D:89E 32D65 @? E92E 2?2=JD:D] W6]8] Qw:DE@C:42==J[ 7C@> E9:D DA@E[ A=2J6CD 24C@DD E96 7:6=5 92G6 2 `a]dT 492?46 @7 >2<:?8 3:C5:6 2?5 2? g`]adT 492?46 @7 >2<:?8 A2C]QX &D6CD H:== D66 2 5:776C6?E :?D:89E 7@C 2 8@=76C 2E E96 D2>6 A@D:E:@?[ 56A6?5:?8 @? H92E D9@E E96J 2C6 E2<:?8]k^Am
kAmQ%96 |2DE6CD %@FC?2>6?E 2?5 xq| 92G6 4@?E:?F2==J C2:D65 E96 32C @? F?:BF6 5:8:E2= 6IA6C:6?46D E92E 3=6?5 4FEE:?8\6586 E649?@=@8J H:E9 E96 E:>6=6DD?6DD @7 pF8FDE2 }2E:@?2= v@=7 r=F3[Q D2:5 kDEC@?8my@?2E92? p52D96<[ $6?:@C ':46 !C6D:56?E @7 |2C<6E:?8 2?5 r@>>F?:42E:@?D 2E xq|]k^DEC@?8m Q%96 :?EC@5F4E:@? @7 |2DE6CD '2F=E $62C49 2?5 FA52E6D E@ w@=6 x?D:89ED D9@H 9@H 86?6C2E:G6 2?5 286?E:4 px 42? EC2?D7@C> G2DE 2>@F?ED @7 52E2 :?E@ >62?:?87F= :?D:89ED – H96E96C J@FVC6 2 8@=7 72? H9@ H2?ED E@ F?56CDE2?5 E96 :>A=:42E:@?D @7 2 D:?8=6 D9@E :? C62= E:>6[ @C 2 7:?2?4:2= :?DE:EFE:@? FD:?8 px E@ 2?2=JK6 >:==:@?D @7 EC2?D24E:@?D E@ :56?E:7J A2EE6C?D 2?5 :?7@C> 564:D:@?D]Qk^Am
kAmu@C b_ J62CD[ E96 |2DE6CD %@FC?2>6?E 2?5 xq| 92G6 A:@?66C65 E96 FD6 @7 6>6C8:?8 E649?@=@8J E@ C6567:?6 72? 6IA6C:6?46] %96D6 ?6H :?E68C2E:@?D ;@:? 2? 2=C625J :>AC6DD:G6 DF:E6 @7 px\6?23=65 72? 762EFC6D @? |2DE6CD 5:8:E2= A=2E7@C>D[ :?4=F5:?8 px w:89=:89ED[ #@F?5 :? %9C66 |:?FE6D[ |J vC@FA 2?5 E96 |2DE6CD 2AA @? pAA=6 ':D:@? !C@] xq|VD A2CE?6CD9:AD H:E9 E96 |2DE6CD 2?5 @E96C :4@?:4 DA@CED 2?5 6?E6CE2:?>6?E @C82?:K2E:@?D – k2 9C67lQ9EEADi^^HHH]:3>]4@>^DA@CEDR76CC2C:Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm$4F56C:2 u6CC2C: w!k^2m[ k2 9C67lQ9EEADi^^HHH]:3>]4@>^DA@CED^H:>3=65@?Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm(:>3=65@?k^2m[ E96 k2 9C67lQ9EEADi^^HHH]:3>]4@>^DA@CEDRFD@A6?Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm&$ ~A6?k^2m[ k2 9C67lQ9EEADi^^HHH]:3>]4@>^DA@CEDR72?E2DJQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmt$!} u2?E2DJ u@@E32==k^2m[ k2 9C67lQ9EEADi^^HHH]:3>]4@>^DA@CED^8C2>>JDQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmvC2>>JDk^2m 2?5 k2 9C67lQ9EEADi^^HHH]:3>]4@>^DA@CEDRF74Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm&urk^2m – 2C6 A@H6C65 3J E96 D2>6 px 9J3C:5 4=@F5 D@=FE:@?D FD65 3J xq| 4=:6?ED 24C@DD :?5FDEC:6D E@ C6249 ?6H =6G6=D @7 AC@5F4E:G:EJ[ 4C62E6 36EE6C 4FDE@>6C 42C6 6IA6C:6?46D 2?5 >2<6 E96:C 3FD:?6DD D>2CE6C]k^Am
kAmkDEC@?8m%96 h_k^DEC@?8mkDEC@?8mkDFAmE9k^DFAmk^DEC@?8m kDEC@?8m|2DE6CD %@FC?2>6?E H:== 36 96=5 7C@> pAC:= h – `a 2E pF8FDE2 }2E:@?2= v@=7 r=F3 :? pF8FDE2[ v6@C8:2] r964< @FE 2== E96 xq| H2ED@?I E649?@=@8:6D :? 24E:@? 3J G:D:E:?8k^DEC@?8m k2 9C67lQ9EEADi^^HHH]>2DE6CD]4@>^Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8m|2DE6CD]4@>k^DEC@?8mk^2m kDEC@?8m@C E96 |2DE6CD 2AA 2G2:=23=6 @? >@3:=6 56G:46D[ E96k^DEC@?8m k2 9C67lQ9EEADi^^2AAD]2AA=6]4@>^FD^2AA^E96\>2DE6CD\E@FC?2>6?E^:5b_h_adhbgQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mpAA=6 pAA $E@C6k^DEC@?8mk^2m kDEC@?8m2?5 E96k^DEC@?8m k2 9C67lQ9EEADi^^A=2J]8@@8=6]4@>^DE@C6^2AAD^56E2:=Dn:5l4@>]:3>]6G6?ED]2?5C@:5]>2DE6CDU2>Aj9=l6?0&$U2>Aj8=l&$Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mv@@8=6 !=2J $E@C6k^DEC@?8mk^2mkDEC@?8m]k^DEC@?8mk^Am
kAmkDEC@?8mp3@FE xq|k^DEC@?8mk^Am
More from this section
kAmxq| :D 2 =625:?8 AC@G:56C @7 8=@32= 9J3C:5 4=@F5 2?5 px[ 2?5 4@?DF=E:?8 6IA6CE:D6] (6 96=A 4=:6?ED :? >@C6 E92? `fd 4@F?EC:6D 42A:E2=:K6 @? :?D:89ED 7C@> E96:C 52E2[ DEC62>=:?6 3FD:?6DD AC@46DD6D[ C65F46 4@DED 2?5 82:? E96 4@>A6E:E:G6 6586 :? E96:C :?5FDEC:6D] %9@FD2?5D @7 8@G6C?>6?ED 2?5 4@CA@C2E6 6?E:E:6D :? 4C:E:42= :?7C2DECF4EFC6 2C62D DF49 2D 7:?2?4:2= D6CG:46D[ E6=64@>>F?:42E:@?D 2?5 962=E942C6 C6=J @? xq|VD 9J3C:5 4=@F5 A=2E7@C> 2?5 #65 w2E ~A6?$9:7E E@ 27764E E96:C 5:8:E2= EC2?D7@C>2E:@?D BF:4<=J[ 677:4:6?E=J 2?5 D64FC6=J] xq|VD 3C62<E9C@F89 :??@G2E:@?D :? px[ BF2?EF> 4@>AFE:?8[ :?5FDECJ\DA64:7:4 4=@F5 D@=FE:@?D 2?5 4@?DF=E:?8 56=:G6C @A6? 2?5 7=6I:3=6 @AE:@?D E@ @FC 4=:6?ED] p== @7 E9:D :D 324<65 3J xq|VD =@?8\DE2?5:?8 4@>>:E>6?E E@ ECFDE[ EC2?DA2C6?4J[ C6DA@?D:3:=:EJ[ :?4=FD:G:EJ 2?5 D6CG:46] ':D:E k2 9C67lQ9EEAi^^HHH]:3>]4@>^Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]:3>]4@>k^2m 7@C >@C6 :?7@C>2E:@?]k^Am
kAmkDEC@?8m|65:2 4@?E24Eik^DEC@?8mk^Am
kAm!2F= !6EE2D[ xq|k^Am
kAmk2 9C67lQ>2:=E@iA2F=A6EE2Do:3>]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmA2F=A6EE2Do:3>]4@>k^2mk^Am
k5:G :5lQAC?:05GAC?6;A86hgb=67EQ 5:ClQ=ECQ DEJ=6lQH:5E9i `__Tj E6IE\2=:8?i =67EjQmk^5:Gm
kAm k^Am
k5:G :5lQAC?:05GAC?6;A8c34c=67EQ 5:ClQ=ECQ DEJ=6lQH:5E9i `__Tj E6IE\2=:8?i =67EjQmk^5:Gm
kAm k^Am
kAm!9@E@ \ k2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahbhce`^xq|0a_ae0|2DE6CD0``_`0!C6DD#6=62D6!9@?6x>286D0'2F=E0G_d02=A92];A8Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahbhce`^xq|0a_ae0|2DE6CD0``_`0!C6DD#6=62D6!9@?6x>286D0'2F=E0G_d02=A92];A8k^2mk^Am
kAm!9@E@ \Â k2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahbhcea^xq|0a_ae0|2DE6CD0``_`0!C6DD#6=62D6!9@?6x>286D0w@=6x?D:89E0G_d02=A92];A8Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahbhcea^xq|0a_ae0|2DE6CD0``_`0!C6DD#6=62D6!9@?6x>286D0w@=6x?D:89E0G_d02=A92];A8k^2mk^Am
kAm{@8@ \Â k2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ab`hgb_^xq|0{~v~0`];A8Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ab`hgb_^xq|0{~v~0`];A8k^2mk^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?lt}`e`b`U2>AjD5la_ae\_b\abQ ^m ':6H @C:8:?2= 4@?E6?Eik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@]F<^?6HD\C6=62D6D^:3>\563FED\?6H\2:\6?23=65\5:8:E2=\6IA6C:6?46D\7@C\E96\h_E9\>2DE6CD\E@FC?2>6?E\b_afaa_h_]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@]F<^?6HD\C6=62D6D^:3>\563FED\?6H\2:\6?23=65\5:8:E2=\6IA6C:6?46D\7@C\E96\h_E9\>2DE6CD\E@FC?2>6?E\b_afaa_h_]9E>=k^2mk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5lt}`e`b`U2>Aj%C2?D>:DD:@?0x5la_ae_bab`___!#0}t($0t&#~0}s00t}`e`b`U2>Ajs2E6x5la_ae_babQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
