Bringing people together beyond the game, Jameson invites fans of America's most-watched sport² to celebrate game day the Jameson way: with smooth drinks and a welcoming attitude through premium activations worldwide.
IRELAND and NEW YORK, July 30, 2026 /CNW/ -- Jameson, the world's no. 1 Irish whiskey¹, today announced a multiyear partnership as the Official Spirits Sponsor of the National Football League (NFL). The collaboration marks a major expansion of the brand's cultural commitment to sports fandom, bringing the smoothness of Jameson to NFL fans – a sport with growing international acclaim – as they gather with friends, starting this Autumn.
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