Switzerland's #1 sports supplement brand is now sold at more than 4,000 US points of sale, including 2,200 GNC stores nationwide.
NEW YORK, Oct. 19, 2026 /PRNewswire/ -- KA-EX, Switzerland's #1 sports supplement brand, announces the appointment of Aaron Heidebreicht as CEO North America. The appointment is the next step in KA-EX's commitment to the US market, where the brand is now sold at more than 4,000 points of sale following its national launch across 2,200 GNC stores in August 2026, with Vitamin Shoppe to follow suit in January 2027 with 700+ doors.
kAmw6:563C6:49E 3C:?8D a_Z J62CD @7 DA@CED ?FEC:E:@? =6256CD9:A E@ E96 C@=6] p 7@C>6C AC@76DD:@?2= q2D632== A=2J6C[ 96 92D 96=5 =6256CD9:A A@D:E:@?D 2E v}r[ }FEC23@=E 2?5 zpvts[ H96C6 96 D6CG65 2D r9:67 r@>>6C4:2= ~77:46C[ 2?5 >@DE C646?E=J =65 pAA=:65 }FEC:E:@?VD }@CE9 p>6C:42? 3FD:?6DD 2D rt~] pE zp\t)[ 96 =625D &$ 4@>>6C4:2= DEC2E68J[ C6E2:= 6IA2?D:@? 2?5 E96 3F:=5\@FE @7 E96 }@CE9 p>6C:42? E62> 7C@> }2D9G:==6[ %6??6DD66]k^Am
kAmQ}@CE9 p>6C:42 :D @FC >@DE :>A@CE2?E 8C@HE9 >2C<6E[ 2?5 E96 C6DA@?D6 7C@> C6E2:=6CD 2?5 2E9=6E6D E9:D J62C 92D D9@H? H92E :D A@DD:3=6 96C6] p2C@? 92D 3F:=E 2?5 D42=65 D@>6 @7 E96 >@DE DF446DD7F= 3C2?5D :? E9:D 42E68@CJ] (:E9 9:> =625:?8 }@CE9 p>6C:42[ H6 2C6 :?G6DE:?8 :? 2 565:42E65 &$ E62> 2?5 :? E96 A2CE?6CD9:AD E92E H:== 3C:?8 zp\t)VD $H:DD D4:6?46 E@ >2?J >@C6 2E9=6E6D 2?5 6G6CJ52J 4@?DF>6CD[Q D2:5 !65C@ $49>:5E[ rt~ 2?5 u@F?56C[ zp\t)]k^Am
kAmzp\t)VD &$ 8C@HE9 :D 36:?8 5C:G6? 3J DA64:2=EJ 2?5 AC6>:F> 7:E?6DD C6E2:=] u@==@H:?8 E96 v}r ?2E:@?2= =2F?49[ t2CE932C H:== >@G6 7C@> E6DE >2C<6ED E@ 2 7F==\492:? C@==@FE :? y2?F2CJ a_af[ 2?5 zp\t) :D @?6 @7 %96 u665VD 9:896DE\8C@HE9 3C2?5D :? a_ae]k^Am
kAmQzp\t) 5@6D D@>6E9:?8 ?@ @?6 6=D6 :? E9:D 42E68@CJ 5@6Di :ED A2E6?E65 'xrp! 42A <66AD D6?D:E:G6 :?8C65:6?ED DE23=6 F?E:= E96 >@>6?E J@F 5C:?<] %92E :D 2 C62= 25G2?E286 2E D96=7[ 2?5 @FC C6E2:= A2CE?6CD 2C6 2=C625J D66:?8 :E] |J 7@4FD :D @? 3F:=5:?8 E96 E62>[ DECF4EFC6 2?5 A2CE?6CD9:AD E92E EFC? E9:D >@>6?EF> :?E@ 2 =2DE:?8 }@CE9 p>6C:42? 3FD:?6DD[Q D2:5 p2C@? w6:563C6:49E[ rt~ }@CE9 p>6C:42[ zp\t)]k^Am
kAmzp\t) 4FCC6?E=J 92D k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcfhhf`h\`U2>Aj9leac`bg`fhU2>AjFl9EEADTbpTauTau<2\6I]4@>Tau4@==64E:@?DTau2==\AC@5F4EDU2>Aj2lEH@ZAC@5F4EDZ:?ZE96Z&$Z>2C<6EQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmEH@ AC@5F4ED :? E96 &$ >2C<6Ek^2m] r@CE:D@= $EC6DD #65F46C 2?5 rC62E:?6 Z t?6C8J] q@E9 2G2:=23=6 :? #625J\E@\5C:?< 2?5 #625J\E@\>:I 7@C>2ED] #%sD 2C6 3F:=E @? 'xrp![ E96 3C2?5VD A2E6?E65 5F2=\492>36C 42A E649?@=@8J[ H9:49 <66AD 24E:G6 :?8C65:6?ED D6A2C2E6 F?E:= E96 >@>6?E @7 4@?DF>AE:@?] %96 C2?86 :D x?7@C>65 $A@CE 2?5 }$u 46CE:7:65 2?5 :D FD65 3J 2E9=6E6D 2?5 E62>D :?4=F5:?8 qC@@<=J? !C@ !:4<=632== %62>[ qC@@<=J? ur[ %F5@C !C@ rJ4=:?8]k^Am
kAmkDEC@?8mpG2:=23:=:EJk^DEC@?8mk^Am
kAmrC62E:?6 Z t?6C8J 2?5 r@CE:D@= $EC6DD #65F46C 2C6 2G2:=23=6 2E v}r[ %96 u665[ t2CE932C[ p>2K@?[ v@!F77[ #F>3=6 2?5 k2 9C67lQ9EEAi^^<2\6I]4@>Qm<2\6I]4@>k^2m]k^Am
kAmkDEC@?8mp3@FE zp\t)k^DEC@?8mk^Am
kAmzp\t) :D $H:EK6C=2?5VD R` DA@CED DFAA=6>6?E 3C2?5] xED A2E6?E65 'xrp! 5F2=\492>36C E649?@=@8J <66AD D6?D:E:G6 24E:G6D DE23=6 F?E:= E96 >@>6?E J@F 5C:?<] x? E96 &$[ rC62E:?6 Zt?6C8J 2?5 r@CE:D@= $EC6DD #65F46C 2C6 D@=5 2E c[___Z A@:?ED @7 D2=6[ :?4=F5:?8 v}r[ t2CE932C[ v@!F77[ #F>3=6 2?5 %96 u665[ 2?5 2C6 x?7@C>65 $A@CE 2?5 }$u 46CE:7:65] {62C? >@C6 2E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcfhhf`h\`U2>Aj9l`gaeggceheU2>AjFl9EEATbpTauTau<2\6I]4@>TauU2>Aj2lHHH]<2\6I]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]<2\6I]4@>k^2m]k^Am
kAmkDEC@?8mkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qm|65:2 4@?E24Ek^DA2?mk^DEC@?8mk^Am
kAmy6DD:42 $:>AD@?k^Am
kAmk2 9C67lQ>2:=E@icacgffo6>2:=cAC]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmcacgffo6>2:=cAC]4@>k^2mk^Am
kAmZ` ecefaegg_dk^Am
kAmzp\t) {{rk^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l!wfc`f_U2>AjD5la_ae\`_\`hQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^<2\6I\2AA@:?ED\22C@?\96:563C6:49E\46@\?@CE9\2>6C:42\E@\=625\FD\6IA2?D:@?\b_ah``a`c]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^<2\6I\2AA@:?ED\22C@?\96:563C6:49E\46@\?@CE9\2>6C:42\E@\=625\FD\6IA2?D:@?\b_ah``a`c]9E>=k^2mk^Am
kAm$~&#rt zp\t) {{rk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l!wfc`f_U2>Aj%C2?D>:DD:@?0x5la_ae`_`h_gbh!#0}t($0&$!#00000!wfc`f_U2>Ajs2E6x5la_ae`_`hQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
