Limited-time pre-game destination celebrates soccer fandom, summer watch parties and game-day snacking ahead of FIFA World Cup 2026™ matches in Dallas
PLANO, Texas, June 10, 2026 /PRNewswire/ -- As Dallas Fort-Worth gears up for a summer of FIFA World Cup 2026™ excitement, Lay's® is bringing fans an eye-catching and immersive, limited-time experience designed to celebrate the energy, flavor and fandom surrounding one of the world's biggest sporting events.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk:>8 DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$`ge_fbf^{2JD\r=2DD:4042?0F?=@4<04@>A=:>6?E2CJ04967\:?DA:C650E@AA:?8D];A8n:5l~paehcdf_Q E:E=6lQu@C 2 =:>:E65 E:>6 2E E96 24E:G2E:@?[ 72?D H9@ AFC492D6 2 328 @7 {2JUCDBF@jDUC68j r=2DD:4 42? F?=@4< 4@>A=:>6?E2CJ 4967\:?DA:C65 E@AA:?8D 2?5 7=2G@C 4@>3:?2E:@?D :?DA:C65 3J E96 {2JUCDBF@jDUC68j %23=6UEC256j DE25:F> 4F=:?2CJ 6IA6C:6?46] Q 2=ElQu@C 2 =:>:E65 E:>6 2E E96 24E:G2E:@?[ 72?D H9@ AFC492D6 2 328 @7 {2JUCDBF@jDUC68j r=2DD:4 42? F?=@4< 4@>A=:>6?E2CJ 4967\:?DA:C65 E@AA:?8D 2?5 7=2G@C 4@>3:?2E:@?D :?DA:C65 3J E96 {2JUCDBF@jDUC68j %23=6UEC256j DE25:F> 4F=:?2CJ 6IA6C:6?46] Q ^mk^Amk^5:Gm
kAmkDEC@?8mz6J u24EDik^DEC@?8mk^Am
kF= EJA6lQ5:D4Qmk=:mkDEC@?8m{@42E:@?ik^DEC@?8m f\t=6G6? 2E %6I2D {:G6P M he_ }@=2? #J2? tIAJ[ pC=:?8E@?[ %6I2D fe_``k^=:mk=:mkDEC@?8mtI4=FD:G6 |6?F rC62E:@?D u62EFC:?8 {2JVDkDFAm®k^DFAm pG2:=23=6ik^DEC@?8m yF?6 `g – a`k^=:mk=:mkDEC@?8muxup (@C=5 rFA a_ae™ %:4<6E v:G62H2Jik^DEC@?8m yF?6 `c – aak^=:mk=:mkDEC@?8mtG6?E w@FCD U2>Aj p55:E:@?2= s6E2:=Dk^DEC@?8mi yF?6 `c – yF=J `cj w@FCD G2CJ[ =62C? >@C6 k2 9C67lQ9EEADi^^9@FCD]=2JD7H4ae]4@>^Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm96C6k^2m]k^=:mk^F=m
kAmuC@> yF?6 `c E9C@F89 yF=J `c[ {2JVD H:== EC2?D7@C> E96 f‑t=6G6?kDFAm®k^DFAm DE@C6 2E %6I2D {:G6P :? pC=:?8E@? :?E@ 2 9:89\6?6C8J AC6\82>6 56DE:?2E:@?[ H96C6 72?D 42? 4FDE@>:K6 E96:C {2JVD 49:AD :?E@ 2? 6I4=FD:G6[ =:>:E65\E:>6 5:D9[ E2<6 A2CE :? 2 QJ6==@H 42C5Q 24E:G2E:@? 7@C 2 492?46 E@ H:? uxup (@C=5 rFA a_ae™ E:4<6ED @C D4@C6 3C2?565 >6C492?5:D6[ 2?5 E2<6 A:4EFC6D @7 E96 3@=5 DE@C6 56D:8? G:DF2=D \ A6C764E 7@C D@4:2= D92C:?8]k^Am
kAmu@C 2 =:>:E65 E:>6 2E E96 24E:G2E:@?[ 72?D H9@ AFC492D6 2 328 @7 {2JVDkDFAm®k^DFAm r=2DD:4 42? F?=@4< 4@>A=:>6?E2CJ 4967\:?DA:C65 E@AA:?8D 2?5 7=2G@C 4@>3:?2E:@?D :?DA:C65 3J E96 {2JVDkDFAm®k^DFAm %23=6™ DE25:F> 4F=:?2CJ 6IA6C:6?46]k^Am
kAmuC@> yF?6 `g\a`[ 72?D 42? ECJ 762EFC65 7=2G@C 4@>3:?2E:@? 5:D96D[ :?4=F5:?8ik^Am
kF= EJA6lQ5:D4Qmk=:mkDEC@?8mr9:4<6? q24@? #2?49k^DEC@?8m k6>m762EFC:?8 {2JVDkDFAm®k^DFAm r=2DD:4[ f\t=6G6? 3@?6=6DD H:?8D[ r9:4<6? q24@? #2?49 D62D@?:?8[ C2?49 5C:KK=6 2?5 8C66? @?:@?Dk^6>mk^=:mk=:mkDEC@?8mr9:4<6? U2>Aj (277=6Dk^DEC@?8m k6>m762EFC:?8 {2JVDkDFAm®k^DFAm r=2DD:4[ f\t=6G6? 3@?6=6DD H:?8D[ $EC@@AH276=\$EJ=6 D62D@?:?8[ >2A=6 DJCFA 2?5 36CC:6Dk^6>mk^=:mk=:mkDEC@?8mr9:A@E=6 r9:4<6?k^DEC@?8m k6>m762EFC:?8 {2JVDkDFAm®k^DFAm r=2DD:4[ f\t=6G6? 3@?6=6DD H:?8D[ r9:A@E=6 r9:4<6? D62D@?:?8[ 49:A@E=6 D2F46 5C:KK=6 2?5 8C66? @?:@?Dk^6>mk^=:mk^F=m
kAmq6J@?5 E96 7@@5 6IA6C:6?46[ E96 {2JVDkDFAm®k^DFAm >@?E9\=@?8 24E:G2E:@? H:== :?4=F56ik^Am
More from this section
kF= EJA6lQ5:D4Qmk=:muxup (@C=5 rFA a_ae™ E:4<6E 8:G62H2JD 7C@> yF?6 `c – aak^=:mk=:m$FCAC:D6 AC:K6 5C@AD[ :?4=F5:?8 uxup (@C=5 rFA a_ae™ D@446C 32==D[ 3C2?565 2AA2C6=[ 2?5 7@F?E2:? 36G6C286 4@FA@?D H:== 36 2G2:=23=6 2== 24E:G2E:@? =@?8[ yF?6 `c\yF=J `ck^=:mk^F=m
kAmQs2==2D :D 23@FE E@ 36 @?6 @7 E96 3:886DE D@446C 4:E:6D :? E96 4@F?ECJ E9:D DF>>6C[ 2?5 {2JVD H2?E65 E@ 4C62E6 D@>6E9:?8 E92E 766=D 7F?[ 3@=5 2?5 F?>:DE2<23=J %6I2D 7@C 72?D 367@C6 E96J 9625 E@ >2E496D @C H2E49 A2CE:6D[Q D2:5 kDEC@?8ms6?:D6 %CF6=@G6[ $'! |2C<6E:?8[ {2JVD &]$k^DEC@?8m] QuC@> E96 6I4=FD:G6 {2JVDkDFAm®k^DFAm %23=6™\:?DA:C65 5:D96D E@ E96 @G6C2== 6?6C8J @7 E96 DA246[ E9:D 6IA6C:6?46 :D 2== 23@FE 3C:?8:?8 A6@A=6 E@86E96C E@ 46=63C2E6 E96 6I4:E6>6?E 2?5 72?5@> DFCC@F?5:?8 uxup (@C=5 rFA a_ae™]Qk^Am
kAmpD 2? ~77:4:2= $A@?D@C @7 E96 uxup (@C=5 rFA a_ae™[ {2JVD :D E2AA:?8 :?E@ E96 A2DD:@?[ C:EF2=D 2?5 Q32?5H28@? 72?5@>Q E92E >2<6 DA@CED 4F=EFC6 D@ 7F?[ 46=63C2E:?8 E96 :562 E92E E96C6VD ?@ HC@?8 H2J E@ D9@H FA 7@C E96 82>6 \ H96E96C J@FVC6 2 =:76=@?8 72? @C ;FDE 96C6 7@C E96 D?24<D] {62C? >@C6 23@FE 9@H {2JVD :D 24E:G2E:?8 E9:D DF>>6C 2E k2 9C67lQ9EEADi^^HHH]=2JD7H4ae]4@>^Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]=2JD7H4ae]4@>k^2m]k^Am
kAmkDEC@?8mp3@FE {2JVDk^DEC@?8mk^Am
kAmk6>m{2JVD :D p>6C:42VD 72G@C:E6 A@E2E@ 49:A[ @776C:?8 7=2G@C 2?5 2 =6824J E92E DA2?D ?62C=J h_ J62CD] $:?46 `hbg[ {2JVD r=2DD:4 92D 366? >256 H:E9 A@E2E@6D[ @:=[ 2?5 D2=E] tG6CJ {2JVD 49:A 368:?D H:E9 C62= A@E2E@6D 8C@H? @? >@C6 E92? `__ 72C>D 24C@DD }@CE9 p>6C:42[ 2?5 E@52J[ {2JVD D?24<D 2C6 >256 H:E9@FE 2CE:7:4:2= 7=2G@CD @C 4@=@CD] %@ =62C? >@C6[ G:D:Ek^6>m k2 9C67lQ9EEADi^^HHH]=2JD]4@>^Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mk6>mHHH]=2JD]4@>k^6>mk^DEC@?8mk^2mk6>m]k^6>mk^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CaQmkAmk:>8 DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$`ge_fgh^{2JD\{@8@];A8n:5l~paehcdefQ E:E=6lQ{2JUR_bhjD =@8@Q 2=ElQ{2JUR_bhjD =@8@Q ^mk^Amk^5:Gm
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l}*fhhhdU2>AjD5la_ae\_e\`_Q ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^=2JD\3C:?8D\7:72\H@C=5\4FA\a_ae\6I4:E6>6?E\E@\52==2D\H:E9\:>>6CD:G6\A@A\FA\762EFC:?8\6I4=FD:G6\D?24<D\7:72\H@C=5\4FA\a_ae\E:4<6E\8:G62H2JD\\72?\6IA6C:6?46D\b_afhdh_b]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^=2JD\3C:?8D\7:72\H@C=5\4FA\a_ae\6I4:E6>6?E\E@\52==2D\H:E9\:>>6CD:G6\A@A\FA\762EFC:?8\6I4=FD:G6\D?24<D\7:72\H@C=5\4FA\a_ae\E:4<6E\8:G62H2JD\\72?\6IA6C:6?46D\b_afhdh_b]9E>=k^2mk^Am
kAm$~&#rt {2JVDk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l}*fhhhdU2>Aj%C2?D>:DD:@?0x5la_ae_e`__f__!#0}t($0&$!#00000}*fhhhdU2>Ajs2E6x5la_ae_e`_Q DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
