As featured in Fast Company Custom Studio, Lay's is bringing "No Lay's, No Game" to 90 markets around the world while launching "Bandwagon" to capture U.S. fandom
- Lay's is an Official Sponsor of the FIFA World Cup 2026™ as the tournament returns to North America for the first time since 1994.
- "No Lay's, No Game" enters its fourth year, running across nearly 90 international markets with an Epic Watch Party headlined by Alexia Putellas, Lionel Messi, Sir David Beckham, Steve Carell, and Thierry Henry. The Epic Watch Party Channel on WhatsApp has already engaged more than 10 million followers — one of Lay's largest social activations to date.
- "Bandwagon," a new U.S.-specific campaign, launches in May 2026 to welcome casual soccer fans during FIFA World Cup 2026™.
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