BEIJING, June 1, 2026 /CNW/ -- LI-NING today announced a long-term partnership with 4x Championship titles, 2x MVP and Olympic Gold Medalist Stephen Curry and Curry Brand. Built on long-term brand co-creation, the partnership will focus on multi-category performance product development, sports culture initiatives, and engaging the next generation, as LI-NING and Curry Brand move forward together to shape what's next for global sports brands.
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