UMATILLA, Fla., Sept. 1, 2026 /PRNewswire/ -- Driven by a family medical diagnosis and the daily frustrations of youth sports, local father Bobby Stoneking has officially launched Venture Performance Sunscreen. The new mineral-based, dry-texture formula is engineered to serve as critical athletic gear, eliminating the greasy residue and eye-burning chemical runoff associated with traditional sun care products.

The inspiration for the brand originated on the sidelines of youth track meets and soccer games. Stoneking noticed his children resisting traditional sunscreens because the formulas felt slimy and stung their eyes when they would sweat. However, skipping sun protection was not an option. Following his own father's serious melanoma diagnosis, Stoneking understood that consistent UV defense was an absolute necessity for anyone spending extended hours outdoors. Determined to find a comfortable alternative for his family, he decided to create a completely new solution.

Originally published on the BLOX Digital Content Exchange.