Expanded eligibility reflects the growing role of digital marketplaces throughout the boat-buying journey.
MIAMI, Sept. 17, 2026 /PRNewswire/ -- Boats Group, the recreational marine industry's leading technology platform and online marketplaces, today announced that eligible Malibu Boats Group dealers can now receive co-op reimbursement for Boats Group membership and qualifying digital marketing solutions.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk:>8 DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$`eeaca`^q@2ED\vC@FA\{@8@];A8n:5l~pahde`e`Q E:E=6lQq@2ED vC@FAQ 2=ElQq@2ED vC@FAQ ^mk^Amk^5:Gm
kAm~77:4:2==J =2F?4965 2E E96 r@32=E s62=6C |66E:?8 =2DE H66<[ E96 6IA2?565 AC@8C2> >2<6D 2FE9@C:K65 562=6CD C6AC6D6?E:?8 |2=:3F[ pI:D[ !2E97:?56C[ r@3:2[ !FCDF:E 2?5 r@32=E 6=:8:3=6 7@C 4@\@A C6:>3FCD6>6?E @? q@2ED vC@FA >6>36CD9:A 2?5 BF2=:7J:?8 5:8:E2= >2C<6E:?8 D@=FE:@?D[ :?4=F5:?8 }6H q@2E {:DE:?8D[ $A@E=:89E {:DE:?8D[ w@>6A286 w6C@ 25G6CE:D:?8 2?5 v6@^!C64:D:@? %2C86E:?8 42>A2:8?D]k^Am
kAm%96 6IA2?565 6=:8:3:=:EJ C67=64ED 2 3C@256C D9:7E :? 9@H >2C:?6 3C2?5D 2?5 562=6CD 2C6 2AAC@249:?8 5:8:E2= >2C<6E:?8] r@?DF>6CD ?@ =@?86C D9@A @?6 492??6= 2E 2 E:>6] %96J >@G6 36EH66? >2C<6EA=246D[ 562=6C H63D:E6D[ D62C49 6?8:?6D[ D@4:2= >65:2 2?5 >2?F724EFC6C 4@?E6?E @G6C H66<D—2?5 @7E6? >@?E9D—2D E96J 5:D4@G6C 3C2?5D[ 4@>A2C6 >@56=D 2?5 ?2CC@H E96:C 4@?D:56C2E:@? D6E]k^Am
kAm%92E >2<6D G:D:3:=:EJ E9C@F89@FE E96 C6D62C49 AC@46DD :?4C62D:?8=J :>A@CE2?E] (9:=6 EC25:E:@?2= 25G6CE:D:?8 2?5 3@2E D9@HD C6>2:? G2=F23=6 A2CED @7 E96 >2C<6E:?8 >:I[ >F49 @7 E96 5:D4@G6CJ[ 4@>A2C:D@? 2?5 4@?D:56C2E:@? E92E D92A6D 2 3FJ6CVD 6G6?EF2= AFC492D6 92AA6?D H6== 367@C6 2 4FDE@>6C 4@?E24ED 2 562=6C]k^Am
kAmQ%9:D :D 23@FE C64@8?:K:?8 9@H 4@?DF>6CD 24EF2==J D9@A 7@C 3@2ED E@52J[Q D2:5 p=:D52:C |2CE:?[ w625 @7 x?5FDECJ #6=2E:@?D 2E q@2ED vC@FA] Q|2C<6EA=246D 2C6?VE D:>A=J =625\86?6C2E:@? 492??6=D 2E E96 6?5 @7 E96 7F??6=] %96JVC6 H96C6 3FJ6CD 5:D4@G6C 3C2?5D[ 4@>A2C6 >@56=D[ 6G2=F2E6 :?G6?E@CJ 2?5 3F:=5 E96:C 4@?D:56C2E:@? D6E] |2<:?8 >2C<6EA=246 A2CE:4:A2E:@? 6=:8:3=6 7@C 4@\@A 8:G6D 562=6CD 2?@E96C H2J E@ >2:?E2:? E92E AC6D6?46 E9C@F89@FE E96 3FJ:?8 ;@FC?6J]Qk^Am
kAm!2CE:4:A2E:?8 562=6CD 42? C646:G6 d_T 4@\@A C6:>3FCD6>6?E @? 6=:8:3=6 q@2ED vC@FA >6>36CD9:A 2?5 >2C<6E:?8 D@=FE:@?D E9C@F89 |2=:3FVD 6I:DE:?8 562=6C 4@\@A AC@8C2>] t=:8:3=6 3C2?5D :?4=F56 |2=:3F[ pI:D[ !2E97:?56C[ r@3:2[ !FCDF:E 2?5 r@32=E]k^Am
kAmu@C >2?F724EFC6CD[ E96 6G@=FE:@? @7 4@\@A AC@8C2>D 2=D@ 4C62E6D 2? @AA@CEF?:EJ E@ E2<6 2 >@C6 24E:G6 C@=6 :? 9@H E96:C 3C2?5D 2AA62C E9C@F89@FE E96 5:8:E2= D9@AA:?8 ;@FC?6J] $FAA@CE:?8 562=6C A2CE:4:A2E:@? :? E96 A=2E7@C>D H96C6 4@?DF>6CD 2C6 24E:G6=J C6D62C49:?8 3@2ED 42? 96=A DEC6?8E96? 3C2?5 G:D:3:=:EJ H9:=6 8:G:?8 562=6CD 255:E:@?2= C6D@FC46D E@ C6249 :?\>2C<6E 3FJ6CD]k^Am
kAmpD >@C6 @7 E96 3@2E\3FJ:?8 ;@FC?6J >@G6D @?=:?6[ q@2ED vC@FA 4@?E:?F6D E@ H@C< H:E9 >2?F724EFC6CD 2?5 562=6CD E@ 4@??64E 3C2?5 >2C<6E:?8[ :?G6?E@CJ 6IA@DFC6 2?5 5:8:E2= C6E2:=:?8 2C@F?5 E96 H2J 4@?DF>6CD 24EF2==J C6D62C49 2?5 D9@A]k^Am
kAmu@C >@C6 :?7@C>2E:@? 23@FE E96 |2=:3F r@\~A AC@8C2> H:E9 q@2ED vC@FA[ G:D:Ek2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcfff`bd\`U2>Aj9lbf`bgfccaU2>AjFl9EEADTbpTauTauHHH]3@2ED8C@FA]4@>Tau25G2?E286TauU2>Aj2lTraTp_Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm k^2mk2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcfff`bd\`U2>Aj9l`b`bhfeedeU2>AjFl9EEADTbpTauTauHHH]3@2ED8C@FA]4@>Tau4@\@ATau>2=:3FTauU2>Aj2l9EEADTbpTauTauHHH]3@2ED8C@FA]4@>Tau4@\@ATau>2=:3FTauQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^HHH]3@2ED8C@FA]4@>^4@\@A^>2=:3F^k^2m]k^Am
kAmkDEC@?8mp3@FE q@2ED vC@FAk^DEC@?8mk^Am
kAmq@2ED vC@FA @A6C2E6D E96 H@C=5VD =625:?8 @?=:?6 >2C<6EA=246D 7@C 3FJ:?8 2?5 D6==:?8 3@2ED[ :?4=F5:?8 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcfff`bd\`U2>Aj9lc`d_`hdagU2>AjFl9EEADTbpTauTauHHH]3@2EEC256C]4@>TauU2>Aj2lq@2EZ%C256CQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmq@2E %C256Ck^2m[ k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcfff`bd\`U2>Aj9l`cddah_chcU2>AjFl9EEADTbpTauTauHHH]J249EH@C=5]4@>TauU2>Aj2l*249E(@C=5Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm*249E(@C=5k^2m[ 2?5 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcfff`bd\`U2>Aj9ladg_`ghabdU2>AjFl9EEADTbpTauTauHHH]3@2ED]4@>TauU2>Aj2l3@2ED]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm3@2ED]4@>k^2m] (:E9 2 8=@32= 2F5:6?46 @7 >:==:@?D @7 3@2E 3FJ6CD[ q@2ED vC@FA AC@G:56D 52E2\5C:G6? >2C<6E:?8 D@=FE:@?D[ px\5C:G6? E@@=D[ 7:?2?4:?8 D6CG:46D[ 2?5 :?5FDECJ :?D:89ED E@ 96=A ~t|D[ 562=6CD[ 2?5 3C@<6CD >2I:>:K6 E96:C D2=6D A@E6?E:2=]k^Am
kAmkDEC@?8m!C6DD r@?E24Eik^DEC@?8mk^Am
kAmr@FCE?6J r92=>6CDk^Am
kAmk6>mr9:67 qC2?5 U2>Aj r@>>F?:42E:@?D ~77:46C[ q@2ED vC@FAk^6>mk^Am
kAmt>2:=i k2 9C67lQ>2:=E@iAC6DDo3@2ED]4@>Q C6=lQ?@7@==@HQmAC6DDo3@2ED]4@>k^2mk^Am
kAm!9@?6i `\gff\bdc\c_ehk^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?lu{d_hchU2>AjD5la_ae\_h\`fQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^>2=:3F\3@2ED\6IA2?5D\562=6C\4@\@A\AC@8C2>\E@\:?4=F56\3@2ED\8C@FA\>6>36CD9:A\b_aggachg]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^>2=:3F\3@2ED\6IA2?5D\562=6C\4@\@A\AC@8C2>\E@\:?4=F56\3@2ED\8C@FA\>6>36CD9:A\b_aggachg]9E>=k^2mk^Am
kAm$~&#rt q@2ED vC@FAk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5lu{d_hchU2>Aj%C2?D>:DD:@?0x5la_ae_h`f`bdb!#0}t($0&$!#00000u{d_hchU2>Ajs2E6x5la_ae_h`fQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am