Next-generation all-in-one performance supplement brand, built on a radical athlete co-ownership model, opens pre-sales ahead of September 2026 product launch
DOVER, Del., Aug. 11, 2026 /PRNewswire/ -- NORTH Performance, a next-generation all-in-one performance supplement brand built on the radical premise that athletes shouldn't be ambassadors; they should be co-owners, today announces its global brand launch, the opening of pre-sales at northperformance.com, and the unveiling of its founding athlete co-owner roster. The initial roster includes 30 world-class athletes, with more coming on board over the coming weeks.
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