New York's 118-Year-Old Sports Specialty icon Doubles Down on the City It Was Built For–With Brand Build-Outs, a Reimagined Store Experience, and a Championship Moment for New York Sports
NEW YORK, June 10, 2026 /PRNewswire/ -- Paragon Sports, New York City's independently owned Sports Specialty Store, today announced a series of in-store transformations and brand partnerships that underscore the company's strategy as the definitive sports specialty retail authority of New York City. The announcement coincides with the company being voted the #1 Sporting Goods Store in the United States by the USA Today Readers' Choice Awards.
kAmtIA6C:6?46 E96 7F== :?E6C24E:G6 |F=E:492??6= }6HD #6=62D6 96C6i k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcf_gfbd\`U2>Aj9leaaga_b_U2>AjFl9EEADTbpTauTauHHH]>F=E:GF]4@>TauA2C28@?\DA@CEDTauhc_b`d`\6?\A2C28@?\DA@CED\C6E2:=\2FE9@C:EJ\@7\?J4\C6:>28:?65\DE@C6\6IA6C:6?46U2>Aj2l9EEADTbpTauTauHHH]>F=E:GF]4@>TauA2C28@?\DA@CEDTauhc_b`d`\6?\A2C28@?\DA@CED\C6E2:=\2FE9@C:EJ\@7\?J4\C6:>28:?65\DE@C6\6IA6C:6?46Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm9EEADi^^HHH]>F=E:GF]4@>^A2C28@?\DA@CED^hc_b`d`\6?\A2C28@?\DA@CED\C6E2:=\2FE9@C:EJ\@7\?J4\C6:>28:?65\DE@C6\6IA6C:6?46k^2mk^Am
k5:G :5lQAC?:05GAC?6;A8`5g_=67EQ 5:ClQ=ECQ DEJ=6lQH:5E9i `__Tj E6IE\2=:8?i =67EjQmk^5:Gm
kAmkDEC@?8m``g *tp#$ x} %wt |pzx}vk^DEC@?8mk^Am
kAmu@F?565 :? `h_g[ !2C28@? $A@CED 92D @FE=2DE65 64@?@>:4 5@H?EFC?D[ 4@?DE2?E=J D9:7E:?8 4@?DF>6C EC6?5D 2?5 E96 C:D6 @7 6\4@>>6C46 8:2?ED] %9:D H2D?VE 3J 244:56?E[ 3FE 3J F?56CDE2?5:?8 @?6 <6J E9:?8 36EE6C E92? 2?J@?6i }6H *@C< r:EJ pE9=6E6D]k^Am
kAmQ%96C6 :D 2 C62D@? H6 92G6 =2DE65 ``g J62CD–:EVD 3642FD6 H6 <?@H E9:D 4:EJ[ :ED 2E9=6E6D[ :ED 6?6C8J[ :ED 2>3:E:@?] qFE >@C6 E92? E92E[ :EVD 3642FD6 @7 E96 A6@A=6 H9@ D9@H FA 6G6CJ D:?8=6 52J :?D:56 E9:D DE@C6] ~FC E62> :D H92E >2<6D !2C28@? ECF=J DA64:2=] %96J 2C6 2E9=6E6D[ CF??6CD[ D<:6CD[ E6??:D A=2J6CD[ 42>A6CD 2?5 =:76=@?8 }6H *@C<6CD H9@ 3C:?8 2 =6G6= @7 A2DD:@? 2?5 6IA6CE:D6 6G6CJ52J] }6H *@C< r:EJ 5@6D?VE D6EE=6 7@C 2G6C286[ 2?5 ?6:E96C 5@ H6] tG6CJ >@G6 H6 >2<6 :D 2C@F?5 @?6 >:DD:@?i 36:?8 }*rVD q6DE $A@CED $A64:2=EJ $E@C6]Q – +2492CJ q=2?<[ rt~[ !2C28@? $A@CEDk^Am
kAmkDEC@?8mp $%~#t q&x{% u~# %wt (~#{sV$ v#tp%t$% $!~#%$ rx%*k^DEC@?8mk^Am
kAm$E6A :?D:56 !2C28@? $A@CED E@52J 2?5 E96 EC2?D7@C>2E:@? :D :>>65:2E6] %96 DE@C6 92D F?56C8@?6 2 D6C:6D @7 3F:=5\@FED 56D:8?65 E@ >66E E9:D 9:DE@C:4 >@>6?E :? }6H *@C< DA@CED] %96 ?6H D9@AA:?8 6IA6C:6?46 2?5 E96 24E:G2E:@?D E9C@F89@FE E96 DE@C6 DFCA2DD E96 :562 E92E !2C28@? $A@CED :D 2 C6E2:= DE@C6 \ :E 92D 364@>6 D@>6E9:?8 >@C6] %9C@F89 :>>6CD:G6 3F:=5\@FED H:E9 2 4FC2E65 2DD@CE>6?E E92E C67=64E }*rVD 56D:C6 E@ 36 2E E96 7@C67C@?E @7 4FDE@>6C 6IA6C:6?46D 2?5 EC6?5]k^Am
kAmkDEC@?8m!p#pv~}i }t( *~#zV$ ~&%s~~# st$%x}p%x~}k^DEC@?8mk^Am
kAm(:E9 #tx 2??@F?4:?8 :ED 56A2CEFC6 7C@> }6H *@C< r:EJ[ !2C28@? $A@CED :D C625J E@ D6CG6 6G6CJ 9:<6C[ 42>A6C[ 2?5 @FE5@@C 25G6?EFC6C :? }6H *@C< r:EJ] %9:D :D ?@E 2 ?6H C@=6 7@C !2C28@?] !2C28@? @776CD 2 <?@H=658623=6 E62> @7 86?F:?6 @FE5@@CD A6@A=6 H9@ 92G6 =@8865 E96 >:=6D[ D6E FA E96 42>AD[ 2?5 H@C? E96 862C E96J D6==] tG6CJ 7:EE:?8 :D 5@?6 H:E9 42C6] %92E :D H92E 25G6?EFC6CD 56D6CG6 2?5 E92E :D 6I24E=J H92E !2C28@? 56=:G6CD]k^Am
kAm%96 C646?E=J 4@>A=6E65 |6CC6== 3F:=5\@FE @? E96 D64@?5 7=@@C :D ;FDE E96 368:??:?8] !2C28@?VD @FE5@@C 7@@EH62C 2DD@CE>6?E[ E649?:42= 2AA2C6=[ 2?5 42>A:?8 2?5 9:<:?8 6BF:A>6?E :D 4FC2E65 DA64:7:42==J 7@C E96 }6H *@C< 25G6?EFC6C D@>6@?6 H9@ >2J 36 CF??:?8 EC2:=D :? w2CC:>2? @? $2EFC52J @C AC6A2C:?8 7@C 2 324<4@F?ECJ EC:A :? E96 p5:C@?524<D]k^Am
kAmQ}6H *@C<VD @FE5@@C 4@>>F?:EJ 56D6CG6D 2 9@>6\ 2 A=246 H96C6 J@F 42? 7:?5 E96 C:89E 862C[ E96 25G:46 :D 9@?6DE[ 2?5 E96 A2DD:@? 7@C E96 @FE5@@CD :D 86?F:?6[Q D2:5 +2492CJ q=2?<[ rt~ @7 !2C28@? $A@CED]k^Am
kAmkDEC@?8m!p#pv~} '~%ts R`k^DEC@?8mk^Am
kAmk6>m!2C28@? $A@CED 92D 366? G@E65 E96 R` $A@CE:?8 v@@5D $E@C6 :? E96 &?:E65 $E2E6D 3J &$p %@52J #6256CDV r9@:46–2 C67=64E:@? @7 E96 ECFDE[ =@J2=EJ[ 2?5 A2DD:@? E92E @FC 4FDE@>6CD 92G6 A=2465 :? E96> 7@C 86?6C2E:@?D]k^6>mk^Am
kAmkDEC@?8m%wt $%#p%tv*i (x}}x}v }t( *~#zk^DEC@?8mk^Am
More from this section
kAm!2C28@?VD =6256CD9:A :D 4=62C\6J65 23@FE H92E :E E2<6D E@ H:? :? E96 >@DE 4@>A6E:E:G6 C6E2:= >2C<6E :? E96 H@C=5] %96 DEC2E68J :D 8C@F?565 :? E9C66 A:==2CDi 4FC2E65 C6E2:= 6I46==6?46[ 3C2?5 A2CE?6CD9:A 56AE9[ 2?5 A6@A=6 H9@ 86?F:?6=J <?@H DA@CE]k^Am
kAmQ~FC 8@2= :D E@ 36 E96 q6DE $A@CED $A64:2=EJ $E@C6 :? }*r] w@H6G6C[ H6 42? @?=J 5@ E92E 3J 36:?8 DFA6C 7@4FD65 @? E96 :?5:G:5F2= DA@CEDi @? 36:?8 %96 q6DE #F??:?8 $E@C6 :? }*r[ %96 q6DE %6??:D $E@C6 :? }*r[ %96 q6DE $<: $9@A :? }*r[ 2?5 E96 q6DE ~FE5@@C v62C $E@C6 :? }*r]k^Am
kAm%92E 2== 36:?8 D2:5[ 36:?8 :? }*r H9:=6 E96 z?:4<D 2C6 :? E96 7:?2=D 2?5 (@C=5 rFA :D 96C6 :D 23D@=FE6=J 2>2K:?8PQ – +2492CJ q=2?<[ rt~[ !2C28@? $A@CEDk^Am
kAmkDEC@?8mpq~&% !p#pv~} $!~#%$k^DEC@?8mk^Am
kAmu@F?565 :? `h_g[ !2C28@? $A@CED :D }6H *@C< r:EJVD AC6>:6C DA@CE:?8 8@@5D 56DE:?2E:@?[ =@42E65 :? E96 962CE @7 |2?92EE2? 2E gef qC@25H2J 2E `gE9 $EC66E] u@C ``g J62CD[ !2C28@? 92D D6CG65 E96 4:EJVD 2E9=6E6D[ 25G6?EFC6CD[ 2?5 DA@CED 72?D H:E9 2? F?C:G2=65 2DD@CE>6?E @7 A6C7@C>2?46 2?5 =:76DEJ=6 AC@5F4E[ 6IA6CE DE277[ 2?5 2? F?H2G6C:?8 A2DD:@? 7@C DA@CE] !2C28@? $A@CED 92D 366? G@E65 E96 R` $A@CE:?8 v@@5D $E@C6 :? E96 &?:E65 $E2E6D 3J &$p %@52J #6256CDV r9@:46] u@C >@C6 :?7@C>2E:@?[ G:D:E k2 9C67lQ9EEAi^^A2C28@?DA@CED]4@>QmA2C28@?DA@CED]4@>k^2m]k^Am
kAmkDEC@?8m|65:2 4@?E24Eik^DEC@?8m !2=>2 q=2?<[ k2 9C67lQ>2:=E@iA2=>23=2?<oA2C28@?DA@CED]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmA2=>23=2?<oA2C28@?DA@CED]4@>k^2mk^Am
k5:G :5lQAC?:05GAC?6;A8b57_=67EQ 5:ClQ=ECQ DEJ=6lQH:5E9i `__Tj E6IE\2=:8?i =67EjQmk^5:Gm
kAm k^Am
k5:G :5lQAC?:05GAC?6;A85432=67EQ 5:ClQ=ECQ DEJ=6lQH:5E9i `__Tj E6IE\2=:8?i =67EjQmk^5:Gm
kAm k^Am
k5:G :5lQAC?:05GAC?6;A82264=67EQ 5:ClQ=ECQ DEJ=6lQH:5E9i `__Tj E6IE\2=:8?i =67EjQmk^5:Gm
kAm k^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?lp"g_gbhU2>AjD5la_ae\_e\`_Q ^m ':6H @C:8:?2= 4@?E6?Eik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^A2C28@?\DA@CED\\DA64:2=:K6D\:?\?J4\b_afhf_g_]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^A2C28@?\DA@CED\\DA64:2=:K6D\:?\?J4\b_afhf_g_]9E>=k^2mk^Am
kAm$~&#rt !2C28@? $A@CEDk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5lp"g_gbhU2>Aj%C2?D>:DD:@?0x5la_ae_e`_`bce!#0}t($0&$!#00000p"g_gbhU2>Ajs2E6x5la_ae_e`_Q DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am





