ATLANTA, June 10, 2026 /PRNewswire/ -- NIL Club, the largest team-based NIL platform in college sports, today pointed to record audiences for the 2026 Women's College World Series as a sign of the growing opportunity for women's college athletes and the brands looking to reach them.
Through the first 14 games of the tournament, viewership is up 33% compared to last year, with multiple games surpassing 2 million viewers. The audience growth reflects increased interest in women's sports among fans, brands, and media companies, creating new opportunities for brand partnerships, merchandise sales, and direct fan support.
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