Professional racing simulators, rare memorabilia from Hamilton, Senna and Schumacher, and a full-scale McLaren showcar transform New York's innovation destination into an F1 experience
NEW YORK, April 29, 2026 /PRNewswire/ -- This week, as Formula 1 heads to Miami, tm:rw is turning Times Square into New York's unofficial race weekend destination. The 20,000 sq ft immersive innovation store is launching an F1 activation headlined by the Shaq Challenge — where visitors race against Shaquille O'Neal's personal best lap time on professional-grade racing simulators.
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