Together, SK-II and Eileen Gu champion Free to Bare—the belief that Bare Skin is Your Best Foundation, powered by its iconic Facial Treatment Essence
NEW YORK, Sept. 21, 2026 /PRNewswire/ -- Global prestige skincare brand SK-IIÂ announces Eileen Gu, world champion freeskier, as its new Global Brand Ambassador, marking her first global skincare partnership and a new chapter for SK-II's Free to Bare purpose, the belief that every woman should be free to bare her true self, in skin and in life, and live on her own terms.
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