Footwear industry veteran joins performance footwear brand to help drive next phase of growth
WINDHAM, N.H., Aug. 6, 2026 /PRNewswire/ -- SQAIRZ, the performance footwear company redefining stability and biomechanics across golf, baseball, softball, pickleball and medical footwear, today announced the appointment of Michael Ferlauto as Vice President of Sales. The 20-year footwear industry veteran will lead an aggressive strategy to build SQAIRZ's presence in retail and wholesale channels, broadening the brand's distribution beyond its direct-to-consumer roots.
kAm}6H 5:DEC:3FE:@? E2C86ED :?4=F56 >2;@C DA@CE:?8 8@@5D C6E2:=6CD[ 8@=7 DA64:2=EJ 244@F?ED[ E62> 562=6CD[ >65:42= 492??6=D[ :?E6C?2E:@?2= A2CE?6CD 2?5 @E96C H9@=6D2=6 244@F?ED]Â %96 :?:E:2E:G6 7@==@HD DEC@?8 >@>6?EF> @G6C E96 A2DE J62C[ :?4=F5:?8 6IA2?D:@? :?E@ ?6H DA@CED[ ?6H AC@5F4E =2F?496D 2?5 E62> A2CE?6CD9:AD[ |65:42C6 C6:>3FCD6>6?E 2AAC@G2= E@ C65F46 72== C:D<[ :?4C62D:?8 C6E2:= :?E6C6DE[ 2?5 8C@H:?8 4@?DF>6C 2H2C6?6DD @7 E96 A6C7@C>2?46 36?67:ED @7 $"px#+VD A2E6?E65 56D:8? 762EFC6D]Â k^Am
kAmu6C=2FE@ 92D 6IE6?D:G6 6IA6C:6?46 :? D42=:?8 7@@EH62C 3C2?5D E9C@F89 A6C:@5D @7 C2A:5 4@>>6C4:2= 8C@HE9] |@DE C646?E=J[ 96 96=A65 EC2?D7@C> 7@@EH62C DE2CEFA !$&s~ 7C@> 2 5:C64E\E@\4@?DF>6C 3FD:?6DD :?E@ 2? @>?:492??6= 3C2?5[ 255:?8 >@C6 E92? `fd H9@=6D2=6 244@F?ED 2?5 @G6C b__ C6E2:= 5@@CD :? =6DD E92? 2 J62C] w6 AC6G:@FD=J DA6?E >@C6 E92? 2 564256 2E $<6496CD[ H96C6 96 D6CG65 2D ':46 !C6D:56?E @7 |6?VD u@@EH62C 2?5 H2D A2CE @7 E96 6I64FE:G6 =6256CD9:A E62> 2D $<6496CD 6IA2?565 7C@> S`d_ >:==:@? E@ >@C6 E92? Sg 3:==:@? :? 8=@32= C6G6?F6]k^Am
kAmQ~FC 3C2?5 92D C624965 2? :>A@CE2?E :?7=64E:@? A@:?E[Q D2:5 kDEC@?8mq@3 (:?D<@H:4K[ u@F?56C 2?5 rt~ @7 $"px#+k^DEC@?8m] Q(6VG6 DA6?E J62CD G2=:52E:?8 @FC E649?@=@8J[ 62C?:?8 E96 ECFDE @7 2E9=6E6D[ 3F:=5:?8 2H2C6?6DD 2?5 4C62E:?8 56>2?5] }@H E96 8@2= :D E@ >2<6 $"px#+ 62D:6C E@ 7:?5 H96C6G6C 2E9=6E6D 2?5 4@?DF>6CD D9@A] |:4926= 92D DF446DD7F==J =65 E92E EJA6 @7 EC2?D7@C>2E:@? 2E 3@E9 !$&s~ 2?5 $<6496CD[ D@ 96 :D :562==J A@D:E:@?65 E@ 96=A FD C6A=:42E6 E92E DF446DD 2D H6 6IA2?5 $"px#+VD 7@@EAC:?E]Qk^Am
kAm%92E 6IA2?D:@? 3F:=5D @? 2 7@F?52E:@? @7 AC@5F4E :??@G2E:@? E92E 92D 7F6=65 E96 4@>A2?JVD 8C@HE9 E@ 52E6] $"px#+ 92D 6DE23=:D965 :ED C6AFE2E:@? 3J 492==6?8:?8 EC25:E:@?2= 7@@EH62C 56D:8? E9C@F89 A2E6?E65 :??@G2E:@?D E92E AC@>@E6 8C62E6C DE23:=:EJ[ 32=2?46 2?5 8C@F?5\7@C46 EC2?D76C] x?56A6?56?E E6DE:?8 92D 56>@?DEC2E65 >62DFC23=6 A6C7@C>2?46 :>AC@G6>6?ED 24C@DD >F=E:A=6 DA@CED[ 96=A:?8 6DE23=:D9 E96 4@>A2?J 2D 2? 6>6C8:?8 7@C46 :? A6C7@C>2?46 7@@EH62C]k^Am
kAmQ$"px#+ A@DD6DD6D D@>6E9:?8 E92EVD :?4C62D:?8=J C2C6 :? E@52JVD 7@@EH62C :?5FDECJi 86?F:?6 AC@5F4E :??@G2E:@? DFAA@CE65 3J >62DFC23=6 A6C7@C>2?46 36?67:ED 2?5 A2DD:@?2E6 4FDE@>6C 25G@424J[Q u6C=2FE@ D2:5] Q%96 3C2?5 92D 82:?65 2 DEC@?8 7@==@H:?8 =2C86=J E9C@F89 DFAA@CE 7C@> AC@>:?6?E 2E9=6E6D[ A2CE?6CD9:AD H:E9 DA@CED E62>D 2?5 5:C64E\E@\4@?DF>6C D2=6D] %96 @AA@CEF?:EJ ?@H :D E@ 5C2>2E:42==J :?4C62D6 2G2:=23:=:EJ E9C@F89 DEC2E68:4 C6E2:= 2?5 H9@=6D2=6 A2CE?6CD9:AD] (6 92G6 2=C625J D:8?65 @FC 7:CDE >2;@C C6E2:= DA@CE:?8 8@@5D 492:?[ 2?5 xV> 4@?7:56?E E92E H6 H:== D@@? D66 $"px#+ 7@@EH62C :? 6G6CJ 5:DEC:3FE:@? 492??6= E92E 7:ED E96 4@>A2?JVD 8C@HE9 DEC2E68J]Qk^Am
kAmkDEC@?8mp3@FE $"px#+k^DEC@?8mk^Am
kAm$"px#+ 56D:8?D 3:@>6492?:42==J 6?8:?66C65 A6C7@C>2?46 7@@EH62C E92E 96=AD 2E9=6E6D 86?6C2E6 >@C6 A@H6C[ DE23:=:EJ 2?5 4@?7:56?46 7C@> E96 8C@F?5 FA] %9C@F89 A2E6?E65 E649?@=@8J 2?5 :?56A6?56?E D4:6?E:7:4 G2=:52E:@?[ $"px#+ 7@@EH62C :D 6?8:?66C65 E@ :>AC@G6 32=2?46[ >2I:>:K6 8C@F?5\7@C46 EC2?D76C 2?5 6?92?46 >@G6>6?E 24C@DD 8@=7[ 32D632==[ D@7E32==[ A:4<=632==[ >65:42= 2?5 @44FA2E:@?2= 2AA=:42E:@?D] u@C >@C6 :?7@C>2E:@?[ G:D:E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcfceehd\`U2>Aj9lbhdaa_hfecU2>AjFl9EEADTbpTauTauDB2:CK]4@>TauU2>Aj2l9EEADTbpTauTauDB2:CK]4@>TauQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8m9EEADi^^DB2:CK]4@>^k^DEC@?8mk^2mk^Am
kAm k^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?lrva_`hbU2>AjD5la_ae\_g\_eQ ^m ':6H @C:8:?2= 4@?E6?Eik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^DB2:CK\2AA@:?ED\>:4926=\76C=2FE@\2D\GA\@7\D2=6D\E@\2446=6C2E6\?2E:@?2=\C6E2:=\2?5\@>?:492??6=\6IA2?D:@?\b_agccg_a]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^DB2:CK\2AA@:?ED\>:4926=\76C=2FE@\2D\GA\@7\D2=6D\E@\2446=6C2E6\?2E:@?2=\C6E2:=\2?5\@>?:492??6=\6IA2?D:@?\b_agccg_a]9E>=k^2mk^Am
kAm$~&#rt $"px#+k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5lrva_`hbU2>Aj%C2?D>:DD:@?0x5la_ae_g_e_hbb!#0}t($0&$!#00000rva_`hbU2>Ajs2E6x5la_ae_g_eQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
