As a FIBA Global Partner, TCL brings TCLforHer to life through technology-enabled fan experiences that celebrate women athletes, connect fans, and extend the energy of the game beyond the court.
BERLIN, Sept. 5, 2026 /PRNewswire/ -- The FIBA Women's Basketball World Cup 2026 takes place in Berlin this September, with the world's top women's basketball teams competing on the sport's biggest stage. As a FIBA Global Partner, TCL is bringing its TCLforHer initiative to life at the tournament with a series of technology-enabled fan experiences that let standout performances by women athletes be seen, shared and celebrated by audiences worldwide.
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