Wellness brand takes contrarian stance: no college NIL deals, full focus on high school athletes and the families behind them
LAS VEGAS, May 4, 2026 /PRNewswire/ -- TruHeight, one of the fastest-growing children's and teen wellness brands in the U.S., today announced the expansion of its high school basketball NIL program and the kickoff of its 2026 Team TruHeight tryout series, with events planned in eight U.S. cities including Las Vegas, Denver, Phoenix, and San Diego.
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