The new leadership book applies elite athletic training principles to practical leadership development.
SUNNYVALE, Calif., Sept. 29, 2026 /PRNewswire/ -- Uuni LLC announces the launch of the new book The Disciplined Executive. Written by Jani Hirvonen, founder of Uuni LLC, it was released on September 15, 2026. The book takes principles from elite athletic training and applies them to executive performance and leadership development.
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