LOS ANGELES, June 11, 2026 /PRNewswire/ -- X-LAB, the in-house performance brand of the world's largest bike maker XDS, today announced it is launching with Sports Basement, the California-based outdoor retailer known for its community-first culture, service expertise, and deep local customer loyalty. The partnership marks a major step in X-LAB's U.S. rollout and a clear signal that the brand is going all-in on a retail-first strategy, backing independent bike shops and premium specialty retail as the best touch points to introduce people to cycling.

Sports Basement

Originally published on the BLOX Digital Content Exchange.