In a community centre in eastern China, Shu Fangqiang shrugged off his jacket and stepped onto a scale, one of hundreds of locals signing up for an unusual weight loss programme -- "Trade Fat for Beef".
The rules are straightforward: for every half kilogram he loses, Shu will receive the same weight in boneless beef, or 1.5 kilograms (3.3 pounds) of beef on the bone.
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