Hotels finally woke up to what travelers already knew. Sleep wellness ranks among the fastest-growing segments in hospitality, with wellness tourism spending at 136% of pre-pandemic levels. Travelers no longer judge a hotel by its thread count alone.
A recent survey found 76% of travelers want trips centered on stress reduction, and hotels responded with offerings that go well beyond a pillow menu. Five years ago, nobody booked a hotel for its soundscape or its sleep retreat. Now, some travelers won't book without them.
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