Violet Witchel

Photo Credit: Violet Witchel

Her twelve-video “Dense Bean Salad” playlist has racked up more than 70 million views since she posted the first video in December 2023. That video sits at 14 million watches alone, which helped propel dense bean salad to the number 5 most searched for recipe in Google search trends for 2024. Violet Witchel, now known as the “Dense Bean Salad Girl,” changes the way people meal prep and pack lunches with her popular protein and veggie-packed creations.

The midday lunch hour often presents a frustrating choice between lackluster takeout that costs $15 or a soggy meal-prepped salad. But the millions who watch Witchel’s “dense bean salad” recipes are looking to change that. Her viral videos even inspire younger generations to plan meals ahead by showing easy ways to create salads that pack a delicious and nutritious punch, rescuing boring workweek menus.

Originally published on theroamreport.com, part of the BLOX Digital Content Exchange.