Rapid advances in generative AI have exposed Hollywood entertainers to a heightened risk of deepfakes.

Rapid advances in generative AI have exposed Hollywood entertainers to a heightened risk of deepfakes.

YouTube is offering Hollywood celebrities and entertainers a free detection tool to help combat their deepfakes, expanding the Google-owned video platform's efforts to guard against AI-driven impersonations.

Last month, YouTube introduced its likeness protection tool -- which helps identify content in which a person's face appears altered or generated using AI technology -- to government officials, journalists, and political candidates.

Originally published on doc.afp.com, part of the BLOX Digital Content Exchange.

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