YouTube is offering Hollywood celebrities and entertainers a free detection tool to help combat their deepfakes, expanding the Google-owned video platform's efforts to guard against AI-driven impersonations.
Last month, YouTube introduced its likeness protection tool -- which helps identify content in which a person's face appears altered or generated using AI technology -- to government officials, journalists, and political candidates.
kAm%96 A=2E7@C> :D ?@H 6IE6?5:?8 2446DD E@ 6?E6CE2:?6CD :?4=F5:?8 24E@CD 2?5 >FD:4:2?D[ H9@ 7246 2 96:89E6?65 C:D< @7 92G:?8 E96:C =:<6?6DD >:DFD65 \\ A@E6?E:2==J 92C>:?8 E96:C 42C66CD 2?5 5:DE@CE:?8 D92C65 C62=:E:6D]k^Am
kAmQ(6VC6 6IA2?5:?8 @FCÂ =:<6?6DD 56E64E:@? E649?@=@8JÂ E@ E96 6?E6CE2:?>6?E :?5FDECJi E2=6?E 286?4:6D[ >2?286>6?E 4@>A2?:6D[ 2?5 E96 46=63C:E:6D E96J C6AC6D6?E[Q *@F%F36 D2:5 62C=:6C E9:D H66<]k^Am
kAm{:<6?6DD 56E64E:@? Q=@@<D 7@C px\86?6C2E65 4@?E6?E H:E9 2 A2CE:4:A2?E’D =:<6?6DD[ =:<6 2 566A72<6 @7 E96:C 7246[ 2?5 8:G6D E96> E96 A@H6C E@ 7:?5 :E 2?5 C6BF6DE C6>@G2=]Qk^Am
kAm%96 G:56@ 8:2?E 25565 E92E 46=63C:E:6D 2?5 6?E6CE2:?6CD H6C6 6=:8:3=6 E@ 2446DD E96 E@@= C682C5=6DD @7 H96E96C E96J 92G6 2 *@F%F36 492??6=]k^Am
kAmQ*@F%F36 @A6?:?8 :ED 566A72<6 56E64E:@? 42A23:=:E:6D E@ AF3=:4 7:8FC6D C67=64ED 2 EFC?:?8 A@:?E :? 9@H A=2E7@C>D 2AAC@249 :56?E:EJ AC@E64E:@? :? E96 286 @7 86?6C2E:G6 px[Q p=@? *2>:?[ 49:67 6I64FE:G6 2?5 4@\7@F?56C @7 px 4@?E6?E 56E64E:@? A=2E7@C>Â r@AJ=62<D[ E@=5 pu!]k^Am
kAmQ%96 E649?@=@8J E@ C6A=:42E6 2 A6CD@?VD 7246[ G@:46[ 2?5 >2??6C:D>D 92D 25G2?465 72DE6C E92? E96 D2768F2C5D 2C@F?5 :E[ 4C62E:?8 2 82A E92E 325 24E@CD 2C6 2=C625J 6IA=@:E:?8]Qk^Am
k9am\ w:89 DE2<6D \k^9am
kAm%96 >@G6 4@>6D 27E6C 9JA6C\C62=:DE:4 px G:56@D @7 5625 46=63C:E:6D \\ 4C62E65 H:E9 2AAD DF49 2D ~A6?pxVD 62DJ\E@\FD6 $@C2 \\ C2A:5=J DAC625 @?=:?6[ AC@>AE:?8 5632E6 @G6C E96 4@?EC@= @7 56462D65 A6@A=6VD =:<6?6DD6D]k^Am
kAm~A6?pxVD 2AA 2=D@ F?=62D965 2 7=@@5 @7 G:56@D @7 46=63C:E:6D DF49 2D |:4926= y24<D@? 2?5 t=G:D !C6D=6J]k^Am
kAm{2DE >@?E9[ ~A6?px D2:5 :E H2D D9FEE:?8 5@H? :ED $@C2 2AA]k^Am
kAmx? u63CF2CJ[ xC:D9 5:C64E@C #F2:CÃ #@3:?D@? 4C62E65 2 DEF??:?8=J C62=:DE:4 4=:A 762EFC:?8 qC25 !:EE 7:89E:?8 %@> rCF:D6 @? 2 C@@7E@A FD:?8 2 EH@\D6?E6?46 AC@>AE]k^Am
kAm%96 H:56=J 4:C4F=2E65 4=:A[ H9:49 DA2C<65 2=2C> 24C@DD w@==JH@@5[ H2D 86?6C2E65 H:E9 $6652?46 a]_[ 2? px G:56@ 86?6C2E:@? E@@= @H?65 3J E96 r9:?6D6 E649?@=@8J 4@>A2?J qJE6s2?46]k^Am
kAm#@3:?D@? 2=D@ 4C62E65 @E96C G:56@D 56A:4E:?8 !:EEÂ 32EE=:?8Â 2 DH@C5\H:6=5:?8 QK@>3:6 ?:?;2[Q 2?5 2?@E96C D9@H:?8 9:> E62>:?8 FA H:E9 rCF:D6Â E@ 7:89E 2 C@3@E]k^Am
kAmr92C=6D #:G<:?[ E96 492:C>2? 2?5 49:67 6I64FE:G6 @7 E96 |@E:@? !:4EFC6 pDD@4:2E:@?[ 42==65 @? qJE6s2?46 E@ Q:>>65:2E6=J 462D6 :ED :?7C:?8:?8 24E:G:EJ[Q 244FD:?8 :E @7 5:DC682C5:?8 4@AJC:89E =2H E92E AC@E64ED 4C62E@CD 2?5 F?56CA:?D >:==:@?D @7 ;@3D]k^Am
kAm*@F%F36 D2:5 :E H2D H@C<:?8 H:E9 =625:?8 E2=6?E 286?4:6D E@ C67:?6 9@H =:<6?6DD 56E64E:@? 42? AC@E64E 6?E6CE2:?6CD]k^Am
kAm%96 G:56@ 8:2?E :D Q5@:?8 E96 C:89E E9:?8 3J AC@G:5:?8 E96D6 E@@=D 2E ?@ 4@DE E@ E96 E2=6?E[ D@ E96J 42? AC@E64E E96:C C62= 6DE2E6[Q y2D@? }6H>2? @7 E96 >2?286>6?E 2?5 AC@5F4E:@? 7:C> &?E:E=65 t?E6CE2:?>6?E E@=5 %96 w@==JH@@5 #6A@CE6C]k^Am
kAmQ%96:C C62= 6DE2E6 :D E96:C 7246] %96:C C62= 6DE2E6 :D E96:C 3@5J] %96:C C62= 6DE2E6 :D H9@ E96J 2C6[ H92E E96J 5@[ 9@H E96J D2J :E]Qk^Am
kAm%96 6IA2?D:@? @7 E96 56E64E:@? E@@= 7@==@HD 4@>A=2:?ED 7C@> 9:89\AC@7:=6 p>6C:42?D 23@FE *@F%F36VD 4F>36CD@>6 AC@46DD 7@C 7=288:?8 2?5 C6>@G:?8 566A72<6D 7C@> E96 A=2E7@C> –\ 6DA64:2==J 2D px 2446=6C2E6D E96 4C62E:@? @7 723C:42E65 4@?E6?E]k^Am
kAmQu@C 46=63C:E:6D[ 6I64FE:G6D[ 2?5 @E96C 9:89\AC@7:=6 :?5:G:5F2=D[ E96 DE2<6D 2C6 6DA64:2==J 9:89 2D 566A72<6D 42? 36 FD65 E@ DAC625 >:D:?7@C>2E:@?[ >2?:AF=2E6 >2C<6ED[ 52>286 C6AFE2E:@?D[ @C 72=D6=J :>A=J 6?5@CD6>6?E] #@3FDE 56E64E:@? :D ?@ =@?86C @AE:@?2=[Q D2:5 *2>:?]k^Am
kAmQs6E64E:@? DJDE6>D >FDE 36 9:89=J 244FC2E6[ 4@?E:?F@FD=J FA52E65[ 2?5 A2:C65 H:E9 4=62C A@=:4:6D 2?5 DH:7E E2<65@H? AC@46DD6D E@ 36 67764E:G6]Â k^Am
kAmQ%9:D H@?VE 6=:>:?2E6 566A72<6D 6?E:C6=J[ 3FE :E 42? D:8?:7:42?E=J C65F46 E96:C C6249 2?5 :>A24E 3J >2<:?8 :E 92C56C 7@C >2?:AF=2E65 4@?E6?E E@ 8@ F?56E64E65 @C F?492==6?865[Q 96 25565]k^Am
kAm24^D=2k^Am