Athlete-founded brand debuts a ready-to-drink formula built for demanding training and competition
LOS ANGELES, Sept. 10, 2026 /PRNewswire/ -- 2O3, a new performance hydration brand founded by record-holding powerlifter Johnny Kaufman and consumer-products entrepreneur Nelson Cury, today announced that its first ready-to-drink beverage is now available. The beverage combines 1,000 mg of sodium, 340 mg of potassium, and 60 mg of magnesium with honey to support faster hydration and provide both readily available and sustained energy.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk:>8 DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$`hgdah_^}@\q$\vF>>:6D\x?4\532\a@b\{@8@];A8n:5l~pahc___dQ E:E=6lQa~bQ 2=ElQa~bQ ^mk^Amk^5:Gm
k5:G :5lQ5:G#6=62D6w:89=:89Eefc6Q DEJ=6lQ3@C56C\E@Ai `AI D@=:5j 3@C56C\3@EE@>i `AI D@=:5j 3@C56C\4@=@Ci vC2Jj 4@=@Ci 8C2Jj H:5E9i a__AIj 7=@2Ei =67Ej A@D:E:@?i C6=2E:G6j >2C8:?i dAI `_AI dAI `_AIj E6IE\2=:8?i ;FDE:7JjQ 4@?E6?E65:E23=6lQ72=D6Qma~b 4@>3:?6D A6C7@C>2?46\5@D65 6=64EC@=JE6D H:E9 9@?6J :? 2 C625J\E@\5C:?< 9J5C2E:@? 7@C>F=2]k^5:Gm
kAma~b H2D 4C62E65 2C@F?5 E96 36=:67 E92E 2 4@>A=6E6 9J5C2E:@? DJDE6> D9@F=5 AC@G:56 E96 AC:>2CJ 6=64EC@=JE6D =@DE E9C@F89 DH62E E@86E96C H:E9 8=F4@D6[ H9:49 DFAA@CED E96 23D@CAE:@? @7 D@5:F> 2?5 H2E6C] %96 7@F?56CD D2H 2 82A :? E96 >2C<6E 7@C 2 AC@5F4E E92E 56=:G6C65 3@E9 :? >62?:?87F= 2>@F?ED 7C@> ?2EFC2= D@FC46D]k^Am
kAm%96 `e\@F?46[ ?@?\42C3@?2E65 36G6C286 4@>6D :? EH@ 7=2G@CD[ wJ5C@\{:>6 2?5 ~C2?86 |2?8@[ 2?5 :D >256 H:E9 C62= 7CF:E] xE 4@?E2:?D ?@ AC@46DD65 DF82CD @C 2CE:7:4:2= DH66E6?6CD 2?5 :D 56D:8?65 7@C FD6 2C@F?5 56>2?5:?8 EC2:?:?8 2?5 4@>A6E:E:@?]k^Am
kAm%96 :562 @C:8:?2E65 7C@> z2F7>2?VD 6IA6C:6?46 :? DEC6?8E9 DA@CED[ H96C6 2E9=6E6D 92G6 =@?8 FD65 9@?6J 2?5 6=64EC@=JE6D E@86E96C :? :?7@C>2= 4@>3:?2E:@?D] z2F7>2? 2?5 rFCJ 56G6=@A65 a~b E@ 3C:?8 E92E 2AAC@249 :?E@ 2 4@?D:DE6?E 2?5 4@?G6?:6?E AC@5F4E]k^Am
kAma~b H2D 3F:=E :? A2CE?6CD9:A H:E9 E96 DEC6?8E9 4@>>F?:EJ :E H:== D6CG6 7:CDE] xED 7@F?5:?8 2E9=6E6 E62> :?4=F56D z2F7>2? 2=@?8D:56 y2>2= qC@H?6C[ pFDE:? !6C<:?D[ #@?56= wF?E6[ 2?5 $62? |:==D] %96 2E9=6E6D 92G6 96=A65 D92A6 E96 3C2?5 2C@F?5 E96 ?665D 2?5 6IA6C:6?46D @7 A6@A=6 EC2:?:?8 2?5 4@>A6E:?8 2E 2 9:89 =6G6=]k^Am
kAmQxVG6 2=H2JD DEF5:65 C64@C5 9@=56CD 2?5 6>F=2E65 E96 923:ED E92E 96=A65 E96> C6249 E96 E@A[Q D2:5 z2F7>2?] Qw@?6J 2?5 6=64EC@=JE6D 3642>6 4@?DE2?ED :? >J @H? EC2:?:?8[ 3FE 86EE:?8 6G6CJE9:?8 x ?66565 >62?E A:64:?8 :E E@86E96C >JD6=7] (6 3F:=E a~b D@ 2E9=6E6D H@F=5?VE 92G6 E@]Qk^Am
kAm%96 C625J\E@\5C:?< 36G6C286 :D E96 7:CDE 7@C>2E 7C@> a~b] %96 4@>A2?J 92D 2=D@ DA6?E E96 A2DE E9C66 J62CD 56G6=@A:?8 2 DE23=6 A@H56C65 7@C> @7 9@?6J 2?5 A=2?D E@ FD6 :E E@ 6IA2?5 E96 a~b 9J5C2E:@? DJDE6> :?E@ @E96C 7@C> 724E@CD]k^Am
kAmQ%96 4@?G6CD2E:@? 2C@F?5 DF82C 92D 364@>6 E@@ 3:?2CJ[Q D2:5 rFCJ[ H9@D6 72>:=J 92D AC@5F465 DF82C :? qC2K:= 7@C 7@FC 86?6C2E:@?D] Q!6C7@C>2?46 AC@5F4ED @7E6? C6>@G6 :E 6?E:C6=J H:E9@FE 4@?D:56C:?8 H92E E96J >2J 36 8:G:?8 FA] (:E9 a~b[ H6 H2?E E@ 6IA=@C6 E96 >2?J H2JD 9@?6J 42? 36 FD65 :? >@56C? A6C7@C>2?46 ?FEC:E:@?] %92E >62?D FD:?8 42C3@9J5C2E6D AFCA@D67F==J[ H:E9@FE C6=J:?8 @? AC@46DD65 DF82CD @C 2CE:7:4:2= DH66E6?6CD] %9:D 36G6C286 :D @?=J E96 7:CDE 6IAC6DD:@? @7 E92E :562]Qk^Am
kAma~b 9@DE65 :ED @77:4:2= =2F?49 6G6?E :? w@FDE@? @? $6AE6>36C d] xED #%sD 2C6 2G2:=23=6 2E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcff`_ag\`U2>Aj9laadacgeff_U2>AjFl9EEADTbpTauTaua@b]4@>TauTbuFE>0D@FC46TbsAC?6HDH:C6TaeFE>0>65:F>TbsAC6DD0C6=62D6TaeFE>042>A2:8?TbsCE50=2F?49U2>Aj2la@b]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQma@b]4@>k^2m 2?5 :? D6=64E 8J>D 2C@F?5 E96 4@F?ECJ] u@==@H E96 3C2?5 k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcff`_ag\`U2>Aj9l`c`bfdfbc_U2>AjFl9EEADTbpTauTauHHH]:?DE28C2>]4@>Tau5C:?<a@bTauU2>Aj2lTc_5C:?<a@bQ E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mo5C:?<a@bk^DEC@?8mk^2m @? x?DE28C2>] k^Am
kAmu@C AC@5F4E :?7@C>2E:@? 2?5 >65:2 :?BF:C:6D[ A=62D6 4@?E24E k2 9C67lQ>2:=E@iAC6DDoa@b]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mAC6DDoa@b]4@>k^DEC@?8mk^2m]k^Am
kAmkDEC@?8mpq~&% a~bk^DEC@?8mk^Am
kAma~b :D 2 A6C7@C>2?46 9J5C2E:@? 3C2?5 7@F?565 3J C64@C5\9@=5:?8 A@H6C=:7E6C y@9??J z2F7>2? 2?5 4@?DF>6C\AC@5F4ED 6?EC6AC6?6FC }6=D@? rFCJ :? A2CE?6CD9:A H:E9 =625:?8 2E9=6E6D 7C@> E96 DEC6?8E9 4@>>F?:EJ] xED AC@5F4ED 4@>3:?6 D@5:F>[ A@E2DD:F>[ 2?5 >28?6D:F> H:E9 9@?6J E@ DFAA@CE 9J5C2E:@? 2?5 A6C7@C>2?46] u@C >@C6 :?7@C>2E:@?[ G:D:E k2 9C67lQ9EEAi^^a@b]4@>Qma@b]4@>k^2m]U?3DAjk^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l{pcce_`U2>AjD5la_ae\_h\`_Q ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^a@b\=2F?496D\2\A6C7@C>2?46\9J5C2E:@?\36G6C286\H:E9\6=64EC@=JE6D\2?5\9@?6J\b_agfcecc]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^a@b\=2F?496D\2\A6C7@C>2?46\9J5C2E:@?\36G6C286\H:E9\6=64EC@=JE6D\2?5\9@?6J\b_agfcecc]9E>=k^2mk^Am
kAm$~&#rt a~bk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l{pcce_`U2>Aj%C2?D>:DD:@?0x5la_ae_h`_`a__!#0}t($0&$!#00000{pcce_`U2>Ajs2E6x5la_ae_h`_Q DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am