- The multi-year partnership will feature Sam Darnold alongside Alaska employees in social content, traditional media and unique guest moments throughout the football season and beyond.
- The first campaign for this partnership will spotlight Alaska's new nonstop routes from Seattle to Paris and Athens as the airline continues expanding its global network from the Pacific Northwest.
- The partnership connects Seattle hometown pride with its next era of growth, including a more premium travel experience, Atmosâ„¢ Rewards and the broader evolution of the Alaska and Hawaiian brands.Â
SEATTLE, Aug. 20, 2026 /PRNewswire/ -- Alaska Airlines today announced a multi-year partnership with Seattle quarterback Sam Darnold, launching a Seattle-rooted campaign that uses football-season energy to spotlight the airline's global growth and newest nonstop routes from Seattle to Paris and Athens.Â
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