"Get the Glow" muestra cómo 15 minutos de movimiento pueden revitalizar y renovar el cuerpo y la mente
MADRID, 12 de mayo de 2026 /PRNewswire/ -- En un mundo de filtros, piel perfecta y rutinas cada vez más complejas, ASICS pone en valor la forma original de "conseguir ese brillo": el movimiento, que eleva y revitaliza tanto el cuerpo como la mente. Hoy, la marca presenta su primera campaña de "belleza" con rostros reales tras hacer ejercicio. Sin filtros, sin cuidados de la piel caros, sin rutinas complicadas. Solo brillo, impulsado por el movimiento.
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