Ann Arbor-based ASICS x Michigan Sport Innovation Center (AMSI) brings together multidisciplinary research, athlete insight, and innovation expertise to advance humancentric running product development
KOBE, Japan and ANN ARBOR, Mich., Oct. 26, 2026 /PRNewswire/ --  ASICS and the University of Michigan today announced the opening of AMSI Lab, a new academic research and development laboratory on the University's Ann Arbor campus. The lab supports the ASICS Michigan Sport Innovation Center (AMSI), a joint research program established through a broader research collaboration between the company and university announced in December. AMSI Lab, ASICS' first industry-academia innovation lab, is designed to create a more direct path from university research to real-world sport innovation and product development.
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