Bay Area-born organizations partner to celebrate the culture, community, and self-expression fueling the rise of women's sports
SAN FRANCISCO, Sept. 15, 2026 /PRNewswire/ -- Athleta, a Gap Inc. (NYSE: GAP) brand at the intersection of women's performance and lifestyle apparel, today announced a multiyear partnership with the Golden State Valkyries as the team's Official Off-Court Apparel Partner, connecting sport, style, and purpose.
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