ATLANTA, Oct. 20, 2026 /PRNewswire/ -- AthleteMerch.com, the merchandise platform powered by YOKE, has launched a new mobile app that makes it easier for athletes at every level to launch and manage their own custom merchandise store.
The app gives youth, high school, college, recreational, club, and professional athletes access to a professionally designed and managed merchandise store. Stores are free to launch, and athletes do not need to purchase inventory, meet order minimums, or pay upfront costs. The company handles payment processing, shipping and customer service.
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