New integrated campaign from the maker of Crystal Geyser® Alpine Spring Water® brings spring source transparency, sustainability, and community commitment to life
NOVATO, Calif., April 21, 2026 /PRNewswire/ -- CG Roxane LLC, the family–owned maker of Crystal Geyser® Alpine Spring Water®, today announced the launch of its 2026 integrated marketing campaign, "The Adventures of Al Pine," introducing Al Pine for the first time as a new brand character created to embody the values, legacy, and source integrity that have defined the company for more than 35 years.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahdhdf_^r#*$%p{0vt*$t#0{~v~0|@?E28?60'6CD:@?0{@?8F60%~}0sx#tr%0{@8@]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAm%96 42>A2:8? >2C<D 2 ?6H 4C62E:G6 492AE6C 7@C rCJDE2= v6JD6CkDFAm®k^DFAm p=A:?6 $AC:?8 (2E6CkDFAm®k^DFAm H9:=6 C6:?7@C4:?8 2 7@F?5:?8 AC:?4:A=6 E92E 92D C6>2:?65 F?492?865 D:?46 `hh_i H2E6C D9@F=5 36 3@EE=65 5:C64E=J 2E E96 DAC:?8 D@FC46] %9C@F89 p= !:?6—2? 2AAC@24923=6[ @FE5@@CD–=@G:?8 4@?D6CG2E:@?:DE 3C@F89E E@ =:76 E9C@F89 :>28:?2E:G6 DE@CJE6==:?8—rv #@I2?6 @776CD 4@?DF>6CD 2 4=62C6C[ >@C6 9F>2? 4@??64E:@? E@ H96C6 :ED rCJDE2= v6JD6CkDFAm®k^DFAm p=A:?6 $AC:?8 (2E6CkDFAm®k^DFAm 4@>6D 7C@> 2?5 9@H :E 86ED 7C@> 2 <?@H? AC@E64E65 DAC:?8 D@FC46 E@ DE@C6 D96=G6D]k^Am
kAmp= !:?6 :D :?EC@5F465 E9C@F89 2? :>AC@G:D65 DE@CJ E@=5 7C@> 2 49:=5VD A@:?E @7 G:6H[ 3=6?5:?8 :>28:?2E:@? H:E9 C62=:EJ E@ 56>JDE:7J E96 D@FC46–E@–D96=7 ;@FC?6J @7 rCJDE2= v6JD6CkDFAm®k^DFAm p=A:?6 $AC:?8 (2E6CkDFAm®k^DFAm] #2E96C E92? AC6D6?E:?8 ?2EFC6 2D D@>6E9:?8 E@ 36 4@?BF6C65[ E96 42>A2:8? A@CEC2JD p= !:?6 2D 2 42C6E2<6C 2?5 8F:56[ C67=64E:?8 rv #@I2?6VD =@?8–DE2?5:?8 C6DA64E 7@C E96 ?2EFC2= 6?G:C@?>6?ED E92E AC@E64E :ED D6G6? &]$] DAC:?8 D@FC46D]k^Am
kAmQp= !:?6 96=AD FD E6== 2 G6CJ C62= DE@CJ :? 2 H2J E92E 766=D H2C>[ 9@?6DE[ 2?5 2446DD:3=6[Q D2:5 p??6–r92C=@EE6 56 {2 !@CE6[ ':46 !C6D:56?E @7 |2C<6E:?8 2E rv #@I2?6] QpE :ED 4@C6[ E9:D 42>A2:8? :D 23@FE ECFDE—ECFDE :? H96C6 J@FC H2E6C 4@>6D 7C@>[ 9@H :EVD 3@EE=65[ 2?5 E96 4@>>:E>6?ED 369:?5 :E] p= !:?6 8:G6D G@:46 E@ E96 AC:?4:A=6D H6VG6 =:G65 3J 7@C 564256D]Qk^Am
kAm%96 42>A2:8? :D :?7@C>65 3J ?6H=J 4@>>:DD:@?65 a_ae 4@?DF>6C C6D62C49 E92E F?56CD4@C6D H9J E9:D 4=2C:EJ >2EE6CD] %96 DEF5J 7@F?5 E92E edT @7 p>6C:42?D 56D4C:36 E96>D6=G6D 2D A:4<J 23@FE E96 H2E6C E96J 5C:?<[ H:E9 2 DEC@?8 AC676C6?46 7@C DAC:?8 H2E6C 2?5 2 8C@H:?8 6IA64E2E:@? 7@C EC2?DA2C6?4J 2C@F?5 D@FC4:?8] pE E96 D2>6 E:>6[ E96 52E2 C6G62=65 E92E >2?J 4@?DF>6CD C6>2:? F?DFC6 9@H 3@EE=65 H2E6C 3C2?5D 5:776C[ H:E9 76H6C E92? 7@FC :? E6? C64@8?:K:?8 E92E rCJDE2= v6JD6CkDFAm®k^DFAm p=A:?6 $AC:?8 (2E6CkDFAm®k^DFAm :D 2=H2JD 3@EE=65 2E E96 DAC:?8 D@FC46[ ?6G6C 7C@> E96 E2A[ 2?5 ?6G6C EC2?DA@CE65 3J E2?<6C ECF4<] %96D6 7:?5:?8D C6:?7@C46 E96 @AA@CEF?:EJ—2?5 C6DA@?D:3:=:EJ— E@ 65F42E6 4@?DF>6CD @? H92E 2FE96?E:4 DAC:?8 D@FC4:?8 ECF=J >62?D]k^Am
kAmx? a_ae[ rv #@I2?6 4@?E:?F6D E@ 9@?@C :ED 4@>>:E>6?ED E@ DFDE2:?23:=:EJ[ :?4=F5:?8 2 >2;@C @A6C2E:@?2= >:=6DE@?6 2E :ED q6?E@?[ %6??6DD66 724:=:EJ] }62C=J E9C66 564256D 27E6C E96 A=2?E 7:CDE @A6?65[ rv #@I2?6 :D 6IA2?5:?8 E96 D:E6 E@ 3C:?8 42A 2?5 AC67@C> >2?F724EFC:?8 7F==J :?–9@FD6[ 4@>A=6>6?E:?8 :ED 6I:DE:?8 C64J4=65 !t% @A6C2E:@?D 2?5 7FCE96C C65F4:?8 E96 6?G:C@?>6?E2= 7@@EAC:?E @7 3@EE=6 AC@5F4E:@?] qJ 4@?D@=:52E:?8 3@EE=6 >2?F724EFC:?8 2?5 3@EE=:?8 @? @?6 D:E6 FD:?8 C64J4=65 >2E6C:2=D 2=C625J AC@46DD65 =@42==J[ E96 4@>A2?J :D DEC6?8E96?:?8 BF2=:EJ 4@?EC@= H9:=6 C65F4:?8 EC2?DA@CE2E:@?–C6=2E65 6>:DD:@?D]k^Am
kAmQ%9:D 6IA2?D:@? 2==@HD FD E@ 36 36EE6C DE6H2C5D @7 3@E9 @FC >2E6C:2=D 2?5 @FC 4@>>F?:EJ[Q D2:5 y62?–r9C:DE@A96 $2:==2C5[ !=2?E |2?286C @7 rv #@I2?6VD q6?E@? C64J4=:?8 @A6C2E:@?D] Q!C@5F4:?8 AC67@C>D 2?5 42AD @? D:E6 :>AC@G6D 677:4:6?4J[ =@H6CD @FC 42C3@? 7@@EAC:?E[ 2?5 8:G6D FD 8C62E6C 4@?EC@= @G6C >2:?E2:?:?8 @FC C64J4=65 4@?E6?E DE2?52C5D] xEVD 2 =@?8–E6C> :?G6DE>6?E :? 9@H H6 5@ E9:?8D E96 C:89E H2J]Qk^Am
kAmp=@?8D:56 :ED @A6C2E:@?2= :?G6DE>6?ED[ rv #@I2?6 4@?E:?F6D E@ AC:@C:E:K6 4@>>F?:EJ A2CE?6CD9:AD 2D 2 4@C6 A2CE @7 :ED >:DD:@?] %9C@F89 :ED @?8@:?8 DFAA@CE @7 @C82?:K2E:@?D DF49 2D |@E:G $A@CED[ E96 4@>A2?J 92D 96=A65 9J5C2E6 E6?D @7 E9@FD2?5D @7 2E9=6E6D 2E 6G6?ED ?2E:@?H:56] rv #@I2?6 :D 2=D@ E96 @77:4:2= H2E6C A2CE?6C @7 q2J E@ qC62<6CD[ H96C6 :E >2:?E2:?D 2? @?\D:E6 3@@E9 2?5 DFAA@CED CF??6CD E9C@F89@FE E96 4@FCD6[ :?4=F5:?8 A2CE:4:A2E:@? 2?5 G:D:3:=:EJ 7C@> rCJDE2= v6JD6C CF??6CD[ 9:89=:89E:?8 3@E9 9J5C2E:@? DFAA@CE 2?5 24E:G6 6?8286>6?E H:E9 E96 CF??:?8 4@>>F?:EJ]k^Am
kAmxED 564256\=@?8 C6=2E:@?D9:A H:E9 &r$u q6?:@77 r9:=5C6?VD w@DA:E2= ~2<=2?5 92D AC@G:565 3@E9 7:?2?4:2= DFAA@CE 2?5 :?\<:?5 H2E6C 5@?2E:@?D 7@C 4C:E:42= A65:2EC:4 42C6[ 7@@5 2446DD[ 2?5 4@>>F?:EJ 962=E9 AC@8C2>D] %96D6 677@CED C67=64E rv #@I2?6VD 36=:67 E92E 4@>>:E>6?E E@ 4@>>F?:EJ :D :?D6A2C23=6 7C@> :ED C6DA@?D:3:=:EJ 2D 2 ?2E:@?2= 3@EE=65 H2E6C 3C2?5]k^Am
kAmQ%96 p5G6?EFC6D @7 p= !:?6 2C6 ?@E ;FDE 23@FE 9@H @FC H2E6C :D 3@EE=65[Q 56 {2 !@CE6 25565] QxEVD 23@FE 244@F?E23:=:EJ—E@ @FC D@FC46D[ @FC 4@>>F?:E:6D[ 2?5 E96 72>:=:6D H9@ 3C:?8 rCJDE2= v6JD6C :?E@ E96:C 9@>6D 6G6CJ 52J]Qk^Am
More from this section
kAm%9C@F89 E96 563FE @7 p= !:?6 2?5 E96 =2F?49 @7 Q%96 p5G6?EFC6D @7 p= !:?6[Q rv #@I2?6 6?E6CD a_ae H:E9 2 C6?6H65 7@4FD @? 65F42E:@?[ EC2?DA2C6?4J[ 2?5 DE6H2C5D9:A—3C:?8:?8 :ED DAC:?8 D@FC46 DE@CJ E@ =:76 H9:=6 DE2J:?8 ECF6 E@ E96 AC:?4:A=6D E92E 92G6 D92A65 E96 4@>A2?J D:?46 52J @?6]k^Am
kAm%96 be_\568C66 42>A2:8? :D 2 >F=E:\492??6= A2:5 >65:2 677@CE 24C@DD E9C66 D62D@?2= 7=:89ED[ AC@;64E:?8 @G6C bec >:==:@? E@E2= :>AC6DD:@?D 24C@DD `a >2;@C &]$] >2C<6ED[ DA2??:?8 E96 (6DE r@2DE 2?5 ?6H t2DE r@2DE >65:2\>2C<6E =2F?496D] %9:D 7F==\7F??6= 2AAC@249 FE:=:K6D 2 3C@25 >65:2 >:I—:?4=F5:?8 =:?62C 2?5 DEC62>:?8 %'[ A2:5 D@4:2=[ $A2?:D9\=2?8F286 >65:2[ 2?5 :??@G2E:G6 C6E2:= >65:2 A2CE?6CD =:<6 x?DE242CE 2?5 (2=>2CE r@??64E—2?5 DEC2E68:42==J E:6D E96 3C2?5 E@ >2;@C DA@CED >@>6?ED[ ?@E23=J 2? 6I4=FD:G6 H2E6C DA@?D@CD9:A @7 E96 a_ae uxup (@C=5 rFA {2 r@A2 u2? u6DE:G2= :? x?8=6H@@5]k^Am
kAmu@C >@C6 :?7@C>2E:@? 23@FE rv #@I2?6 2?5 :ED k6>mrCJDE2= v6JD6CkDFAm®k^DFAm p=A:?6 $AC:?8 (2E6CkDFAm®k^DFAmk^6>m AC@5F4ED G:D:E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lceefbh_\`U2>Aj9lg_gc`d`g`U2>AjFl9EEATbpTauTauHHH]4CJDE2=86JD6CA=62D6]4@>TauU2>Aj2lrCJDE2=v6JD6C!=62D6]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmrCJDE2=v6JD6C!=62D6]4@>k^2m]k^Am
kAmk6>mYs2E2 7C@> 2 DFCG6J @7 a[___ 86?6C2= A@AF=2E:@? p>6C:42?D H9@ 92G6 2446DD E@ E96 :?E6C?6E E92E H2D 4@>>:DD:@?65 3J rv #@I2?6 2?5 25>:?:DE6C65 2?5 4@?5F4E65 3J %2=<6C #6D62C49 36EH66? |2C49 `h E@ |2C49 ab[ a_ae]k^6>mk^Am
kAmkDEC@?8mp3@FE rv #@I2?6 {{rk^DEC@?8mk^Am
kAmrv #@I2?6 {{r :D 2 AC:G2E6=J 96=5[ 72>:=J\@H?65 2?5 @A6C2E65 6?E6CAC:D6 2?5 3@EE=65 H2E6C 4@>A2?J] rCJDE2= v6JD6CkDFAm®k^DFAm p=A:?6 $AC:?8 (2E6CkDFAm®k^DFAm :D E96 ?F>36C @?6 ?2E:@?2==J 5:DEC:3FE65 3@EE=65 DAC:?8 H2E6C :? E96 &?:E65 $E2E6D 2?5 :D 2 AC@5F4E @7 rv #@I2?6] rv #@I2?6 92D 366? 2? 6?G:C@?>6?E2= DE6H2C5 D:?46 :E 3682? @A6C2E:@? :? `hh_[ H:E9 E96 4@C6 7@F?5:?8 AC:?4:A=6 @7 3@EE=:?8 DAC:?8 H2E6C 2E :ED D@FC46] xE :D 6I24E=J E96 D2>6 E@52J[ 2?5 :EVD H92E D6A2C2E6D FD 7C@> 6G6CJ @E96C &]$] 3@EE=65 H2E6C 4@>A2?J] u@C >@C6 :?7@C>2E:@?[ G:D:E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lceefbh_\`U2>Aj9lbdac_ffhhhU2>AjFl9EEATbpTauTau4CJDE2=86JD6CA=62D6]4@>TauU2>Aj2l4CJDE2=86JD6CA=62D6]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm4CJDE2=86JD6CA=62D6]4@>k^2m]k^Am
kAms6>@?DEC2E6 7@C rv #@I2?6k^Am
kAmk2 9C67lQ>2:=E@i48C@I2?6AC6DDoH62C656>@?DEC2E6]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQm48C@I2?6AC6DDoH62C656>@?DEC2E6]4@>k^2mk^Am
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56CaQmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahdhdf`^#~)0a_ae0r2>A2:8?0z'0p=0!:?60r~|!~$x%t0`eIh]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l$ubfd_eU2>AjD5la_ae\_c\a`Q ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^48\C@I2?6\:?EC@5F46D\E96\25G6?EFC6D\@7\2=\A:?6\563FE:?8\2=\A:?6\2D\E96\DE@CJE6==6C\369:?5\3@EE=652EE96D@FC46\DAC:?8\H2E6C\b_afcfeg_]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^48\C@I2?6\:?EC@5F46D\E96\25G6?EFC6D\@7\2=\A:?6\563FE:?8\2=\A:?6\2D\E96\DE@CJE6==6C\369:?5\3@EE=652EE96D@FC46\DAC:?8\H2E6C\b_afcfeg_]9E>=k^2mk^Am
kAm$~&#rt rv #@I2?6 {{rk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l$ubfd_eU2>Aj%C2?D>:DD:@?0x5la_ae_ca`_h__!#0}t($0&$!#00000$ubfd_eU2>Ajs2E6x5la_ae_ca`Q DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
