- BEYOND Hospitality, the Official UEFA EURO 2028™ Hospitality provider, has appointed CSTS Hospitality as the exclusive Sales Agent for Mainland China, Hong Kong, Macao, Singapore, South Korea and Taiwan.
- UEFA EURO 2028™ will run from 9 June to 9 July 2028, and will see 24 national teams compete across 51 matches held in England, Wales, Scotland and Republic of Ireland, with Official Hospitality Packages available only through BEYOND Hospitality and its appointed Sales Agents. Official Hospitality will go on sale in September 2026.
- CSTS Hospitality will act as the dedicated local market expert and direct sales contact, helping corporate and individual customers access UEFA EURO 2028™ Official Hospitality packages.
ZURICH, Sept. 8, 2026 /PRNewswire/ -- BEYOND Hospitality, the UEFA EURO 2028™ Official Hospitality provider, has appointed CSTS Hospitality as its exclusive Sales Agent for the Mainland China, Hong Kong, Macao, Singapore, South Korea and Taiwan markets, giving football fans and customers in the market a dedicated local point of contact for Official Hospitality packages.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk:>8 DC4lQ9EEADi^^>>I]AC?6HDH:C6]4@>^>65:2^|$`hg``fe^a_ae_h_b_dd_bhts%0:>2860`];A8n:5l~pahagba`Q E:E=6lQQ 2=ElQQ ^mk^Amk^5:Gm
kAm%9C@F89 E96 2AA@:?E>6?E[ r$%$ w@DA:E2=:EJ H:== AC@G:56 4@CA@C2E6 2?5 :?5:G:5F2= 4FDE@>6CD H:E9 6IA6CE 8F:52?46[ =@42= >2C<6E DFAA@CE 2?5 5:C64E 2446DD E@ E96 ~77:4:2= w@DA:E2=:EJ AC@8C2>>6 7@C &tup t&#~ a_ag™[ @?6 @7 E96 H@C=5VD >@DE 2?E:4:A2E65 DA@CE:?8 6G6?ED]k^Am
kAm~77:4:2= w@DA:E2=:EJ @AE:@?D C2?86 7C@> E96 42DF2= 2?5 D@4:2= $FAA@CE6CD r=F3 2?5 r=F3 6IA6C:6?46D E@ E96 DEJ=:D9 2?5 D@A9:DE:42E65 kDEC@?8m!C6DE:86k^DEC@?8m 2?5 kDEC@?8m!=2E:?F>k^DEC@?8m =@F?86D[ E96 7=28D9:A kDEC@?8mqt*~}sk^DEC@?8m kDEC@?8m!=2E:?F>k^DEC@?8m 4@?46AE :? D6=64E DE25:F>D[ 2?5 E96 6I4=FD:G6 2?5 6=682?E kDEC@?8m$<J3@Ik^DEC@?8m AC@5F4E] w@DA:E2=:EJ 4@>3:?6D AC6>:F> DE25:F> D62E:?8 H:E9 @FEDE2?5:?8 D6CG:46 2?5 724:=:E:6D[ :?4=F5:?8 AC6>:F> 5:?:?8 2?5 36G6C286D[ 2?5 565:42E65 8F6DE D6CG:46D] $2=6D H:== =2F?49 :? $6AE6>36C a_ae]k^Am
kAmy2:>6 qJC@>[ tI64FE:G6 r92:C>2? 2E qt*~}s w@DA:E2=:EJ vC@FA[ D2:5i Q(6 2C6 56=:89E65 E92E r$%$ w@DA:E2=:EJ :D A2CE @7 kDA2? :5lQDA2?w89=Eb`4eQm@FC 8C@H:?8k^DA2?m D2=6D ?6EH@C<] %96:C AC@G6? 6IA6CE:D6[ DEC@?8 4FDE@>6C C6=2E:@?D9:AD[ 2?5 566A F?56CDE2?5:?8 @7 2AA=:423=6 >2C<6ED >2<6 E96> 2? :562= A2CE?6C E@ AC@>@E6 E96 ~77:4:2= w@DA:E2=:EJ AC@8C2>>6 7@C &tup t&#~ a_ag™]Qk^Am
kAmqJC@> 255Di QpD 56>2?5 7@C E96 6G6?E 3F:=5D[ r$%$ w@DA:E2=:EJ H:== A=2J 2? :>A@CE2?E C@=6 :? 96=A:?8 4FDE@>6CD 2446DD 6I46AE:@?2= 9@DA:E2=:EJ 6IA6C:6?46D E92E 3C:?8 E96> 4=@D6C E@ E96 24E:@?] (6 =@@< 7@CH2C5 E@ H6=4@>:?8 4FDE@>6CD H96? ~77:4:2= w@DA:E2=:EJ !24<286D 8@ @? D2=6 :? $6AE6>36C a_ae]Qk^Am
kAmpD E96 6I4=FD:G6 $2=6D p86?E[ r$%$ w@DA:E2=:EJ H:== >2?286 =@42= 6?BF:C:6D[ AC@G:56 AC@5F4E 8F:52?46[ 2?5 DFAA@CE 4FDE@>6CD E9C@F89@FE E96 3@@<:?8 AC@46DD]k^Am
kAmrFDE@>6CD H:== 36 23=6 E@ 49@@D6 7C@> 2 3C@25 C2?86 @7 ~77:4:2= w@DA:E2=:EJ 6IA6C:6?46D 24C@DD 2== ?:?6 G6?F6D :? t?8=2?5[ (2=6D[ $4@E=2?5 2?5 #6AF3=:4 @7 xC6=2?5]k^Am
kAmkDEC@?8m(:E9 ~77:4:2= w@DA:E2=:EJ A24<286D DE2CE:?8 7C@> £h__ A6C A6CD@? W6I4=F5:?8 'p%X[ E96k^DEC@?8m kDEC@?8mAC@8C2>>6 @776CDk^DEC@?8m kDEC@?8m2 8F2C2?E665 >2E49 E:4<6E 2?5 6=6G2E65 6IA6C:6?46D 7@Ck^DEC@?8m kDEC@?8m2== 7@@E32== 72?D[ 4@CA@C2E6 2?5 AC6>:F> 9@DED 2=:<6]k^DEC@?8mk^Am
kAmQ&tup t&#~ a_ag :D D6E E@ 364@>6 @?6 @7 E96 >@DE D@F89E\27E6C DA@CE:?8 6G6?ED @7 E96 564256] pD 6I4=FD:G6 $2=6D p86?E :? |2:?=2?5 r9:?2[ kDA2? :5lQDA2?w89=E3eh5Qmw@?8 z@?8[ |242@k^DA2?m[ $:?82A@C6[ $@FE9 z@C62 2?5 kDA2? :5lQDA2?w89=Ec6_fQm%2:H2?k^DA2?m[ r$%$ w@DA:E2=:EJ H:== =6G6C286 :ED F?C:G2==65 9@DA:E2=:EJ 6IA6CE:D6[ 566A =@42= C6=2E:@?D9:AD 2?5 :?E6C?2E:@?2= D2=6D ?6EH@C< E@ 3C:?8 E96 E@FC?2>6?EVD AC6>:F> 6IA6C:6?46D E@ 4FDE@>6CD 24C@DD E96 4@?E:?6?E] (6 =@@< 7@CH2C5 E@ 96=A:?8 >2<6 &tup t&#~ a_ag 2? @FEDE2?5:?8 4@>>6C4:2= 2?5 9@DA:E2=:EJ DF446DD[Q D2:5 |C] {2CCJ +96?8[ rt~ 2E r$%$ w@DA:E2=:EJ]k^Am
kAmrFDE@>6CD :? |2:?=2?5 r9:?2[ kDA2? :5lQDA2?w89=E55`2Qmw@?8 z@?8k^DA2?m[ kDA2? :5lQDA2?w89=Eh6h_Qm|242@k^DA2?m[ $:?82A@C6[ $@FE9 z@C62 2?5 kDA2? :5lQDA2?w89=Ecb`5Qm%2:H2?k^DA2?m 42? D64FC6 E96:C ~77:4:2= w@DA:E2=:EJ A24<286D 3J G:D:E:?8 k2 9C67lQ9EEADi^^6FC@a_ag]36J@?5\9@DA:E2=:EJ]4@>^Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mkDA2? :5lQDA2?w89=E2baeQm9EEADi^^6FC@a_ag]36J@?5\k^DA2?mk^DEC@?8mk^2mk2 9C67lQ9EEADi^^6FC@a_ag]36J@?5\9@DA:E2=:EJ]4@>^Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mkDA2? :5lQDA2?w89=Eg7_dQm9@DA:E2=:EJ]4@>k^DA2?mk^DEC@?8mk^2mkDEC@?8m[k^DEC@?8m @C 3J 4@?E24E:?8 r$%$ w@DA:E2=:EJ 5:C64E=J 7@C AC@5F4E :?7@C>2E:@?[ 2G2:=23:=:EJ 2?5 3@@<:?8 8F:52?46 G:2 k2 9C67lQ>2:=E@i36J@?5\9@DA:E2=:EJ]6FC@ago4DED\9@DA:E2=:EJ]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mkDA2? :5lQDA2?w89=E`b5dQm36J@?5\k^DA2?mkDA2? :5lQDA2?w89=EbeagQm9@DA:E2=:EJ]6FC@ago4DED\k^DA2?mk^DEC@?8mk^2mk2 9C67lQ>2:=E@i36J@?5\9@DA:E2=:EJ]6FC@ago4DED\9@DA:E2=:EJ]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmkDEC@?8mkDA2? :5lQDA2?w89=Eha4hQm9@DA:E2=:EJ]4@>k^DA2?mk^DEC@?8mk^2mk^Am
kAmkDEC@?8mkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmpq~&%k^DA2?m kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmqt*~}sk^DA2?m kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmw~$!x%p{x%*k^DA2?mk^DEC@?8mk^Am
kAmqt*~}s w@DA:E2=:EJ ag pv :D E96 ~77:4:2= w@DA:E2=:EJ !C@G:56C 7@C &tup t&#~ a_ag™ 2?5 :D C6DA@?D:3=6 7@C E96 56D:8?[ AC@>@E:@?[ D2=6 2?5 56=:G6CJ @7 E96 E@FC?2>6?EVD ~77:4:2= w@DA:E2=:EJ AC@8C2>>6]k^Am
kAmkDEC@?8mqt*~}sk^DEC@?8m kDEC@?8mw@DA:E2=:EJk^DEC@?8m kDEC@?8magk^DEC@?8m kDEC@?8mpvk^DEC@?8m :D kDEC@?8m@H?65k^DEC@?8m kDEC@?8m3J qt*~}sk^DEC@?8m kDEC@?8mw@DA:E2=:EJk^DEC@?8m kDEC@?8mvC@FA[k^DEC@?8m 2 =625:?8 4@>A2?J :? 8=@32= DA@CED 9@DA:E2=:EJ 2?5 EC2G6=] %96 4@>A2?J AC@G:56D 6?5\E@\6?5 9@DA:E2=:EJ D@=FE:@?D[ :?4=F5:?8 DEC2E68:4 A=2??:?8[ AC@5F4E 56G6=@A>6?E[ D2=6D[ >2C<6E:?8 2?5 6G6?E 56=:G6CJ] qt*~}s 92D 56=:G6C65 9@DA:E2=:EJ AC@8C2>>6D 7@C >2;@C :?E6C?2E:@?2= DA@CE:?8 6G6?ED :?4=F5:?8 E96 r@A2 p>6C:42 a_ac[ uxup r=F3 (@C=5 rFA a_ad™[ 2?5 E96 uxup pC23 rFA a_ad™] qt*~}s w@DA:E2=:EJ 2=D@ D6CG6D 2D E96 ~77:4:2= w@DA:E2=:EJ %C2G6= !C@8C2>>6 !C@G:56C 7@C E96 &tup r92>A:@?D {628F6™ u:?2= a_ad[ a_ae 2?5 a_af]k^Am
kAmkDEC@?8m&tupk^DEC@?8m kDEC@?8mt&#~k^DEC@?8m kDEC@?8ma_ag™k^DEC@?8m H:== E2<6 A=246 7C@> h yF?6 E@ h yF=J a_ag 24C@DD ?:?6 G6?F6D :? t?8=2?5[ $4@E=2?5[ (2=6D 2?5 E96 #6AF3=:4 @7 xC6=2?5] %96 E@FC?2>6?E H:== 762EFC6 ac ?2E:@?2= E62>D 4@>A6E:?8 :? kDA2? :5lQDA2?w89=E7f`_Qmd` >2E496Dk^DA2?m[ H:E9 E96 @A6?:?8 >2E49 E2<:?8 A=246 :? r2C5:77 2?5 E96 u:?2= 2E (6>3=6J $E25:F> :? {@?5@?]k^Am
kAmkDEC@?8mkDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmpq~&%k^DA2?m kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmr$%$k^DA2?m kDA2? DEJ=6lQE6IE\564@C2E:@?i F?56C=:?6Qmw~$!x%p{x%*k^DA2?mk^DEC@?8mk^Am
kAmkDEC@?8mr$%$ w@DA:E2=:EJk^DEC@?8m :D 2 ?6H=J 6DE23=:D965 ;@:?E G6?EFC6 36EH66? EH@ @7 E96 =625:?8 DA@CED 9@DA:E2=:EJ 3C2?5Di kDEC@?8mr$%$k^DEC@?8m kDEC@?8mx?E68C2E65k^DEC@?8m kDEC@?8m|2C<6E:?8k^DEC@?8m 2?5 kDEC@?8m$wp}zpxk^DEC@?8m kDEC@?8m$A@CED]k^DEC@?8m ~G6C E96 A2DE 564256[ 3@E9 4@>A2?:6D 92G6 366? 2AA@:?E65 6I4=FD:G6 @C ?@?\6I4=FD:G6 286?ED 7@C E96 @77:4:2= 9@DA:E2=:EJ AC@8C2>>6D @7 E96 H@C=5VD 3:886DE DA@CE:?8 6G6?ED[ :?4=F5:?8 &tup t&#~™ 2?5 uxup (@C=5 rFA™]k^Am
kAmq2D65 @? E96:C A2DE 2AA@:?E>6?ED 2D D2=6D 286?ED 7@C AC6>:F> DA@CED 9@DA:E2=:EJ[ r$%$ w@DA:E2=:EJ :D 23=6 E@ @776C 4FDE@>6CD E96:C 6IA6CE:D6 2?5 9@DA:E2=:EJ AC@5F4E <?@H=6586 E@ 6?DFC6 2 >6>@C23=6 9@DA:E2=:EJ 8F6DE 6IA6C:6?46 E9C@F89 42C67F==J 4FC2E65[ D6CG:46\=65 56=:G6CJ]k^Am
kAmw625BF2CE6C65 :? kDEC@?8mw@?8k^DEC@?8m kDEC@?8mz@?8[k^DEC@?8m r$%$ w@DA:E2=:EJ @A6C2E6D 6DE23=:D965 E62>D 24C@DD kDEC@?8mq6:;:?8[k^DEC@?8m kDEC@?8m$92?892:[k^DEC@?8m kDEC@?8mw@?8k^DEC@?8m kDEC@?8mkDA2? :5lQDA2?w89=Ed44fQmz@?8k^DA2?m[k^DEC@?8m kDEC@?8m$:?82A@C6[k^DEC@?8m kDEC@?8m2?5k^DEC@?8m kDEC@?8m$@FE9k^DEC@?8m kDEC@?8mz@C62]k^DEC@?8mk^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?lwzc_`ceU2>AjD5la_ae\_h\_gQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^4DED\9@DA:E2=:EJ\2AA@:?E65\3J\36J@?5\9@DA:E2=:EJ\E@\3C:?8\F672\6FC@\a_ag\@77:4:2=\9@DA:E2=:EJ\7@C\>2:?=2?5\49:?2\9@?8\<@?8\>242@\D:?82A@C6\D@FE9\<@C62\2?5\E2:H2?\b_agfa`bh]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^4DED\9@DA:E2=:EJ\2AA@:?E65\3J\36J@?5\9@DA:E2=:EJ\E@\3C:?8\F672\6FC@\a_ag\@77:4:2=\9@DA:E2=:EJ\7@C\>2:?=2?5\49:?2\9@?8\<@?8\>242@\D:?82A@C6\D@FE9\<@C62\2?5\E2:H2?\b_agfa`bh]9E>=k^2mk^Am
kAm$~&#rt r$%$ w@DA:E2=:EJk^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5lwzc_`ceU2>Aj%C2?D>:DD:@?0x5la_ae_h_g_ddg!#0}t($0&$!#00000wzc_`ceU2>Ajs2E6x5la_ae_h_gQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am
