"Portraits of Care" captures real moments of emotion among fans around the world during the tournament's final matches celebrating one of the few places where men's tears are embraced. Through documentary photography, the campaign highlights the passion, care, connection and authenticity behind those moments.
HOBOKEN, N.J., July 21, 2026 /PRNewswire/ -- During the Quarterfinals, Semifinals and Final, Dove Men+Care, in partnership with Getty Images, documented unguarded moments of joy, heartbreak, relief and celebration as fans experienced the highs and lows of the FIFA World Cup™ 2026. Selected portraits will appear across global digital out-of-home and social media, transforming fleeting moments into a broader cultural conversation about the power in authentic emotional expression for men.
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