From the FIFA World Cup 2026™ Final in New York/New Jersey to Flavor Flav's SHE Weekend in Las Vegas, Dove activated coast-to-coast as it transformed the biggest moments in sports into a platform to help girls build body confidence and stay in sports through the Dove Self-Esteem Project
HOBOKEN, N.J., July 23, 2026 /PRNewswire/ -- As the FIFA World Cup 2026™ came to a close and the nation's top athletes gathered in Las Vegas for Flavor Flav's SHE Weekend, Dove turned two of sport's biggest moments into a platform for a mission far greater than the final whistle: helping girls build body confidence so they stay in the game. From its role as an Official Sponsor of the tournament to its programming at SHE Weekend, Dove brought #KeepHerConfident to life through athlete partnerships and immersive experiences that inspired more girls to keep playing.
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