Natural men's grooming brand marks entry into global sports sponsorship with Golden Glory soap release and ticket giveaway to World Cup Final
LOS ANGELES, June 5, 2026 /PRNewswire/ -- Dr. Squatch, the #1 natural men's personal care brand in the U.S., today announced its partnership as an Official Sponsor of the FIFA World Cup 2026™, marking the brand's first major global sports sponsorship.
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