New Bigger Dam Van expands the brand's experiential tour, bringing shopping, gear and giveaways directly to fans at fairs, festivals and sporting events
MOUNT HOREB, Wis., July 21, 2026 /PRNewswire/ -- Duluth Trading, a lifestyle brand of men's and women's workwear, casual wear, outdoor apparel and accessories, is hitting the road this summer with not one, but two larger-than-life experiences. Following the success of last year's Big Dam Van tour, the fan-favorite mobile pop-up returns alongside the debut of an all-new Bigger Dam Van: the brand's first mobile retail experience that allows consumers to browse and purchase apparel, workwear, underwear and accessories directly from the vehicle at events across the country.
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