From its origins in the French Alps to the global stage, the brand's anniversary milestone is brought to life in a new campaign with tennis ambassadors Carlos Alcaraz and Frances Tiafoe, alongside limited-edition anniversary bottles

  • evian celebrates 200 years since first bottling its natural spring water in 1826, marking a once-in-a-generation milestone.
  • Rooted in celebration of the brand's unique Alpine heritage and origin story, a new global campaign features Jeff Koons alongside ambassadors Carlos Alcaraz, Frances Tiafoe, Emma Raducanu, and Céline Boutier, highlighting evian's longstanding connection to sports and culture.
  • evian unveils a variety of limited-edition anniversary bottles to celebrate this milestone: two glass bottles in collaboration with Jeff Koons – inspired by the artist's iconic 'Balloon Dog' – and four rPET bottles that visually bring the spirit of the brand's heritage, origin and connection to sports to life.
  • This summer, evian will bring the "200 Years Young" celebration from Évian-les-Bains to the U.S. through curated partnerships and experiences.

Originally published on the BLOX Digital Content Exchange.