The Latest Installment of the Campaign Features NBA Star Cooper Flagg Alongside Foot Locker Stripers
NEW YORK, Oct. 20, 2026 /PRNewswire/ -- Foot Locker is tipping off the 2026–27 NBA season with the next chapter of "Hoops Lives Here," its year-round basketball brand platform celebrating the game and the communities that surround it. Featuring NBA star Cooper Flagg (New Balance), the latest campaign builds on Foot Locker's growing momentum in basketball.
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