New Campaign Features NBA & WNBA Stars Payton Pritchard, Paolo Banchero, Chet Holmgren, and Jewell Loyd alongside a Foot Locker Striper
NEW YORK, May 12, 2026 /PRNewswire/ -- Foot Locker unveiled "Hoops Lives Here," a new year-round basketball brand platform and campaign that reinforces the retailer's position at the center of basketball and sneaker culture. Built to celebrate the deep connection between the game and everyday life, the campaign celebrates how basketball isn't just played on the court — it lives in everyday moments, and it lives at Foot Locker.
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