Sunrise Technologies will implement Microsoft Dynamics 365 for the iconic sporting goods brand
WINSTON-SALEM, N.C., April 8, 2026 /PRNewswire/ -- Sunrise Technologies, a global Microsoft AI Business Applications and Cloud solutions provider, announced today that Franklin Sports, a leading sporting goods and equipment brand, has chosen Microsoft Dynamics 365 Finance and Supply Chain Management as its new enterprise resource planning (ERP) platform. The company will partner with Sunrise Technologies to replace multiple legacy applications and unify its operations with Microsoft's scalable, cloud-based solution.
k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^ahd`f_b^$F?C:D60%649?@=@8:6D0{@8@]9E>=Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmk^2mk^Amk^5:Gm
kAmuC2?<=:? $A@CED :D 2 =625:?8 8=@32= DA@CE:?8 8@@5D 3C2?5 <?@H? 7@C :ED :??@G2E:G6 AC@5F4ED 24C@DD 32D632==[ D@7E32==[ A:4<=632==[ G@==6J32== 2?5 >@C6] (:E9 2 C:49 9:DE@CJ 2?5 A2CE?6CD9:AD DA2??:?8 >2;@C =628F6D 2?5 2E9=6E6D H@C=5H:56[ uC2?<=:? 4@?E:?F6D E@ =625 E96 :?5FDECJ E9C@F89 BF2=:EJ 2?5 A6C7@C>2?46] pD E96 4@>A2?J 8C@HD 8=@32==J[ :E D@F89E 2 F?:7:65 E649?@=@8J A=2E7@C> E@ 4@??64E @A6C2E:@?D 2?5 D42=6 677:4:6?E=J] uC2?<=:? 49@D6 $F?C:D6 %649?@=@8:6D 7@C :ED 566A 6IA6C:6?46 H:E9 3@E9 sJ?2>:4D bed 2?5 DEC62>=:?:?8 @A6C2E:@?D 7@C 8=@32=[ @>?:492??6= 3FD:?6DD6D H:E9 5:G6CD6 AC@5F4E A@CE7@=:@D]k^Am
kAmQw2G:?8 E96 C:89E E649?@=@8J :? A=246 :D 4C:E:42= E@ DFAA@CE @FC 8C@H:?8 8=@32= 3FD:?6DD[Q D2:5 p52> uC2?<=:?[ !C6D:56?E @7 uC2?<=:? $A@CED] Q!2CE?6C:?8 H:E9 $F?C:D6 2?5 :>A=6>6?E:?8 2 ?6H t#! 6?23=6D FD E@ F?:7J @FC @A6C2E:@?D[ 6?92?46 G:D:3:=:EJ[ 2?5 DEC6?8E96? @FC 23:=:EJ E@ 56=:G6C 6I46AE:@?2= A6C7@C>2?46 7@C @FC 4FDE@>6CD 2?5 E62> >6>36CD] %9:D :?:E:2E:G6 AC@G:56D E96 E@@=D 2?5 52E2 H6 ?665 E@ H@C< D>2CE6C 2?5 4@?E:?F6 AFD9:?8 E96 3@F?52C:6D @7 H92EVD A@DD:3=6 :? E96 DA@CE:?8 8@@5D :?5FDECJ]Qk^Am
kAmu@C >@C6 :?7@C>2E:@? @? $F?C:D6 2?5 |:4C@D@7E sJ?2>:4D bed[ A=62D6 G:D:E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcedhbe`\`U2>Aj9lb`ebbhebbcU2>AjFl9EEADTbpTauTauAC@E64E]4964<A@:?E]4@>TauGaTauC_`Tau0009EEADTbpTauTauDF?C:D6]4@Tau000]*Ky`~>+J*(dC3v=F4bqG4?#K~>|e3KA;*;}:}%<d|s4b+;#<|(}9~%}9~(&c|K9:*ax`*>xI+s@b~>"K}K<e+v&J+v"d+(}>~%9=*(#<|>tc*;|`+%tb+%"b}K*`*%59+stb|ay;}vxc|;&I}(xd*K8H+std*K&`};5>|(u<};AH~="e%8U2>Aj2lDF?C:D6]4@Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmDF?C:D6]4@k^2m]k^Am
kAmkDEC@?8mp3@FE uC2?<=:? $A@CEDk^DEC@?8mk^Am
More from this section
kAmu@F?565 3J xCG:?8 uC2?<=:? :? `hce[ uC2?<=:? $A@CED :D 2 $E@F89E@?[ |2DD249FD6EED\32D65 DA@CE:?8 8@@5D 3C2?5 E92E >2?F724EFC6D 2?5 D6==D @G6C `_[___ AC@5F4ED 24C@DD >2?J 5:776C6?E 42E68@C:6D] uC2?<=:? $A@CED :D AC@F5 @7 :ED A2CE?6CD9:AD H:E9 |2;@C {628F6 q2D632==[ |2;@C {628F6 $@446C[ }2E:@?2= q2D<6E32== pDD@4:2E:@?[ }2E:@?2= u@@E32== {628F6[ }2E:@?2= w@4<6J {628F6[ |2;@C {628F6 '@==6J32==[ &$p !:4<=632==[ (@>6?VD }2E:@?2= q2D<6E32== pDD@4:2E:@?[ }2E:@?2= (@>6?VD $@446C {628F6[ w2D3C@ 2?5 >2?J @E96CD] uC2?<=:? :D 2 >F=E:86?6C2E:@?2=[ 72>:=J\@H?65 3FD:?6DD H:E9 2 C:49 9:DE@CJ 2?5 ECFDE65 C6AFE2E:@? 2D 2 BF2=:EJ DA@CE:?8 8@@5D 3C2?5 – 7C@> C64C62E:@?2= DA@CED 2== E96 H2J FA E@ E96 AC@76DD:@?2= =6G6=] pE uC2?<=:? $A@CED[ E96 E62> 36=:6G6D E92E DA@CED >2<6 =:76 36EE6C] u@C >@C6 :?7@C>2E:@? @? uC2?<=:? $A@CED[ A=62D6 G:D:E k2 9C67lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lcedhbe`\`U2>Aj9lca_ch`cagbU2>AjFl9EEATbpTauTauHHH]7C2?<=:?DA@CED]4@>TauU2>Aj2lHHH]7C2?<=:?DA@CED]4@>Q E2C86ElQ03=2?<Q C6=lQ?@7@==@HQmHHH]7C2?<=:?DA@CED]4@>k^2m]k^Am
kAmkDEC@?8mp3@FE $F?C:D6 %649?@=@8:6Dk^DEC@?8mk^Am
kAmu@F?565 :? `hhc[ $F?C:D6 %649?@=@8:6D :D 2 8=@32= AC@G:56C @7 |:4C@D@7E sJ?2>:4D bed[ !@H6C !=2E7@C>[ 2?5 r@A:=@E 2?5 px D6CG:46D] (:E9 2 7@4FD @? C6E2:=[ >2?F724EFC:?8[ 5:DEC:3FE:@?[ 2?5 ?@?AC@7:E :?5FDEC:6D[ $F?C:D6 %649?@=@8:6D 56=:G6CD 6?5\E@\6?5 3FD:?6DD D@=FE:@?D E92E 5C:G6 5:8:E2= EC2?D7@C>2E:@? 2?5 @A6C2E:@?2= 6I46==6?46]k^Am
kA :5lQ!&#{Qmk:>8 E:E=6lQr:D:@?Q H:5E9lQ`aQ 96:89ElQ`aQ 2=ElQr:D:@?Q DC4lQ9EEADi^^6586]AC?6HDH:C6]4@>^4^:>8^72G:4@?]A?8nD?l}*aha`bU2>AjD5la_ae\_c\_gQ ^m ':6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 :5lQ!#}&#{Q C6=lQ?@7@==@HQ 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^7C2?<=:?\DA@CED\D6=64ED\DF?C:D6\E649?@=@8:6D\7@C\>:4C@D@7E\5J?2>:4D\bed\7:?2?46\2?5\DFAA=J\492:?\>2?286>6?E\AC@;64E\b_afbebe`]9E>=Q E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^7C2?<=:?\DA@CED\D6=64ED\DF?C:D6\E649?@=@8:6D\7@C\>:4C@D@7E\5J?2>:4D\bed\7:?2?46\2?5\DFAA=J\492:?\>2?286>6?E\AC@;64E\b_afbebe`]9E>=k^2mk^Am
kAm$~&#rt $F?C:D6 %649?@=@8:6D[ x?4]k^Am
kAmk:>8 2=ElQQ DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l}*aha`bU2>Aj%C2?D>:DD:@?0x5la_ae_c_g_f__!#0}t($0&$!#00000}*aha`bU2>Ajs2E6x5la_ae_c_gQ DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am