The merger brings FreeGame's full service athlete platform together with Prep's diamond sports expertise across representation, NIL, brand partnerships, and athlete education.
CHARLOTTE, N.C., June 8, 2026 /PRNewswire/ -- FreeGame, the multi vertical athlete management and brand partnership platform, today announced the launch of FreeGame Diamond, a new vertical built for baseball and softball athletes. The vertical unites FreeGame's full service infrastructure with Prep, the athlete representation and education company founded by Aidan Byrne, alongside Paige Byrne. Prep's operations, athlete relationships, brand pipeline, and proprietary curriculum move fully under the FreeGame umbrella as the foundation of the new division.
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