Este nuevo hito en el desarrollo de la marca fortalece la relación de Haier con sus consumidores a nivel mundial.
BERLIN, 4 de septiembre de 2026 /PRNewswire/ -- Haier, la marca lÃder mundial en electrodomésticos, anunció hoy una alianza global con UC3. En virtud de esta alianza, Haier se convertirá en Socio Global de la UEFA Champions League desde la temporada 2027/28 hasta la 2030/31.
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