LOS ANGELES, March 30, 2026 /PRNewswire/ -- Halara, the athleisure brand known for blending comfort with confidence, announces its first-ever global IP collaboration with Smiley®, the iconic global symbol of positivity and self-expression.
The limited-time Spring/Summer Halara | Smiley® collection features 20 versatile styles designed to support all-day comfort, effortless movement, and optimism throughout the collection.
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