With almost half of this summer's soccer matches airing during U.S. work hours, Heineken utilizes Volunteer Time Off (VTO) to turn a major fan dilemma into shared moments of community, connection and celebration.
WHITE PLAINS, N.Y., May 13, 2026 /PRNewswire/ -- As the Official Beer of Soccer®, Heineken® believes bringing people together over a shared fandom is one of the most powerful ways to spark connections and meet new friends. Today, the brand is introducing Heineken Fan Volunteers, a first‑of‑its‑kind initiative that spotlights a benefit many employees already have and rarely use — Volunteer Time Off (VTO) — and turns it into a new way for fans to connect, give back to their communities, and possibly watch soccer together.
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