"Call for Hellmann's" brings the energy and language of the sidelines to game day favorites all football season long
HOBOKEN, N.J., Sept. 2, 2026 /PRNewswire/ -- As football returns this fall, Hellmann's is calling the plays for a winning spread. To kick off the season, America's #1 mayonnaise brand is introducing "Call for Hellmann's," a new campaign that brings the language and energy of the sidelines to fan-favorite dishes. Because when a winning spread is on the line, there's only one call to make: Hellmann's.
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